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Comscore Campaign Ratings

Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
3% - ducts/Advertising/Comscore-Campaign-Ratings

Disney Dukes It Out At Box Office And Boardroom

Disney Dukes It Out At Box Office And Boardroom
3% - ights/Videos/Interview/Disney-Dukes-It-Out-At-Box-Office-And-Boardroom

comScore Received Innovation Award from Skillsoft and SumTotal

comScore was honored at Perspectives 2018 as winner of Learning Program of the Year
1% - ights/Press-Releases/2018/4/comScore-Received-Innovation-Award-from-Skillsoft-and-SumTotal

How comScore Activation Helps Marketers and Publishers

As new challenges emerge in the digital ad ecosystem, marketers and publishers may be wondering what effect the latest developments have on their advertising and packaging strategies. At comScore, we’ve received a lot of great questions from our clients...
3% - ights/Blog/How-comScore-Activation-Helps-Marketers-and-Publishers

comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

comScore today announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK.
1% - ights/Press-Releases/2018/4/comScore-Enables-Ad-Verification-Measurement-via-IAB-Tech-Lab-Open-Measurement-SDK

Social in Financial Services: Aflac

The social media team at Aflac lacked the data required to measure the brand’s social campaigns across platforms and the best practices necessary to drive increased impressions and audience engagement. Shareablee provided insight into the type of content...
3% - fts/Case-StudiesX/Social-in-Financial-Services-Aflac

Terms of Service

These Terms of Service (the “Terms of Service”) govern your use of this Site and the Software, and your agreement is a condition precedent to using this Site and the Software (“collectively, the “System”). If you are a Software user, please pay particular...
1% - ut/Terms-of-Service

How to improve the quality of advertising

行业内诸多文章用大量的篇幅谈论有关无效流量（IVT）、广告可见度和数字广告面临的相关威胁，说明了广告行业迫切想要解决这些问题。除了参差不齐的统计数据和繁杂的噪音，市场充斥了大量的供应商和技术，却缺乏明晰的解决方案。
28% - fts/How-to-improve-the-quality-of-advertising

MicroAd Demand Side Platform MicroAd BLADE Leverages comScore Validated Campaign Essentials

コムスコアは本日、株式会社マイクロアドのDSP、MicroAd BLADEが、デジタルキャンペーンの計測においてコムスコアのvalidated Campaign EssentialsTM (vCE®)と連携したことを発表しました。vCEにより広告主は、各キャンペーンのインビュー率1を計測し、広告表示における透明性の向上を実現します。
20% - ights/Press-Releases/2017/8/MicroAd-Demand-Side-Platform-MicroAd-BLADE-Leverages-comScore-Validated-Campaign-Essentials

E-commerce spending surpassed $100 billion in Q2

E-commerce spending surpassed $100 billion in Q2
4% - ights/Videos/Interview/E-commerce-spending-surpassed-100-billion-in-Q2