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Hollywood's summer fizzle cools off studio stocks

Hollywood's summer fizzle cools off studio stocks
4% - ights/Videos/Interview/Hollywood-summer-fizzle-cools-off-studio-stocks

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement

comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). This certification expands on the solution’s existing ABC-accredited...
1% - ights/Press-Releases/2017/7/comScore-Becomes-the-First-Company-to-Receive-ABC-Certification-for-Video-Viewability-Measurement

Symphony Health and comScore Introduce Next Generation CrossChannel Optimization Measurement Solution

Symphony Health and comScore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable. This enhanced solution builds on the companies’ existing capability...
1% - ights/Press-Releases/2017/6/Symphony-Health-and-comScore-Introduce-Next-Generation-CrossChannel-Optimization-Measurement-Solution

comScore to Present at ARF Audience Measurement 2017

comScore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference.
2% - ights/Press-Releases/2017/6/comScore-to-Present-at-ARF-Audience-Measurement-2017

Infographic Understanding mobile first consumer behaviours

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.
1% - ights/Infographics/Infographic-Understanding-mobile-first-consumer-behaviours

Turner Sports reaches new engagement heights with Shareablee

Turner Sports broadcasts major sporting events that include the NBA, MLB, NCAA Tournament, PGA Tour and operates NBA TV on behalf of the NBA. Turner also owns and manages several digital products. With Shareablee, Turner transformed from a small group...
3% - fts/Case-StudiesX/Turner-Sports-reaches-new-engagement-heights-with-Shareablee

Why Marketers Need to Know About Advanced Currencies

Advanced currencies are a relatively new phenomenon, allowing television advertisers to identify audiences by moving beyond a standard age and sex demography to focus on consumer targets.
3% - ights/Videos/Interview/Why-Marketers-Need-to-Know-About-Advanced-Currencies

People Magazine

PEOPLE Sees Spike in Engagement and a Surge in Social Referral.
4% - fts/Case-StudiesX/People-Magazine

Unlocking Mobile Measurement for YouTube in the US

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of the reporting of new mobile video metrics for...
3% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-US

Unlocking Mobile Measurement for YouTube in the UK

A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just announced the introduction of reporting for new mobile video metrics...
1% - ights/Infographics/Unlocking-Mobile-Measurement-for-YouTube-in-the-UK