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FOX Sports Outgains Competitors With Video During Super Bowl 50

FOX Sports wanted to increase its social referral traffic on Super Bowl Sunday. To break through the competitive noise and win social share of voice on game day, the network used Shareablee’s actionable insights to produce video content to drive engagement....
3% - fts/Case-StudiesX/FOX-Sports-Outgains-Competitors-With-Video-During-Super-Bowl-50

ELLE Grows Instagram Conversations with Magazine Cover Campaign

ELLE Magazine wanted to run an ambitious social strategy as a lead up to one of its most anticipated cover features of the year. In partnership with Shareablee, the social media team at ELLE used real-time data about the magazine’s Instagram performance...
3% - fts/Case-StudiesX/ELLE-Grows-Instagram-Conversations-with-Magazine-Cover-Campaign

CNBC: 2017 is Box Office Equivalent of 100-Year Flood

comScore box office analyst Paul Dergarabedian discusses what to expect from the box office in 2017.
4% - ights/Videos/Interview/2017-is-Box-Office-Equivalent-of-100-Year-Flood

Have We Reached Peak App

Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, that the introduction of new apps is no longer exciting,...
2% - ights/Blog/Have-We-Reached-Peak-App

Millennials going mobile

Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go.
4% - ights/Videos/Interview/Millennials-going-mobile

comScore and Facebook Partner to Deliver Clients Viewability Insights

comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and...
1% - ights/Press-Releases/2016/4/comScore-and-Facebook-Partner-to-Deliver-Clients-Viewability-Insights

Where is Your Programmatic Spend Going

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly...
5% - ights/Infographics/Where-is-Your-Programmatic-Spend-Going

Mobile video is driving force in this election

Discussing the technological impact on the 2016 election including mobile video and social media with Gian Fulgoni, comScore Co-Founder.
4% - ights/Videos/Interview/Mobile-video-is-driving-force-in-this-election

Will digital ads outpace TV?

Discussing the future of advertising and television in the digital age with Gian Fulgoni, Chairman Emeritus & Co-Founder of comScore Inc.
2% - ights/Videos/Interview/Will-digital-ads-outpace-TV

Mobile Matters More for High Tech Online Shoppers UPS Study Shows

A strong majority of tech-savvy consumers use mobile devices to shop, purchase and track packages, a recent UPS Pulse of the High-Tech Online Shopper survey shows.
1% - ights/Press-Releases/2016/2/Mobile-Matters-More-for-High-Tech-Online-Shoppers-UPS-Study-Shows