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comScore ARS Reports Decline in Loyalty for Many Consumer Goods Brands During Recession

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the March 2010 results of a study on brand loyalty among consumer goods products, showing a significant decline in consumers’ allegiance to their favorite brands during...
1% - ights/Press-Releases/2010/5/comScore-ARS-Reports-Decline-in-Loyalty-for-Many-Consumer-Goods-Brands-During-Recession

Cookie-free audience targeting solutions for Europe

Cookie-free audience targeting solutions for Europe. Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota
1% - ights/Press-Releases/2021/2/Cookie-free-audience-targeting-solutions-for-Europe

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
1% - ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences

Comscore Teams with Experian InfoSum and LiveRamp

With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and seeking solutions that allow them to continue to reach the right audiences without interruption – while also incorporating their own...
1% - ights/Press-Releases/2021/7/Comscore-Teams-with-Experian-InfoSum-and-LiveRamp

Data Transfers and Standard Contractual Clauses Update

On 7 June 2021, the European Commission published long awaited modernized standard contractual clauses (“SCCs”) under the General Data Protection Regulation (“GDPR”) for data transfers.
1% - ights/Blog/Data-Transfers-and-Standard-Contractual-Clauses-Update

Comscore Named As A Best Place To Work

Comscore today announced that LinkedIn has named it as a top 25 place to work in the Media and Entertainment Industry.
1% - ights/Press-Releases/2022/6/Comscore-Named-As-A-Best-Place-To-Work

Fox Television Stations and Comscore Partner to Transact on Advanced Audiences in Local TV

Comscore, Inc. today announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
1% - ights/Press-Releases/2022/9/Fox-Television-Stations-and-Comscore-Partner-to-Transact-on-Advanced-Audiences-in-Local-TV

TATA IPL 2022 Indias Super Bowl Part II

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
1% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl-Part-II

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities

oday, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s...
1% - ights/Press-Releases/2022/9/FreeWheel-and-Comscore-Launch-Advanced-Connected-TV-Contextual-Targeting-Capabilities

Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies

Comscore is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
1% - ights/Press-Releases/2021/6/Comscore-and-Retargetly-Partner-to-Extend-Cookieless-Targeting-Solution-in-Latin-America