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comScore and Facebook Partner to Deliver Clients Viewability Insights

comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and...
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comScore Introduces Mobile Metrix in the UK to Measure Total Mobile Audience Behaviour

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market.ps and mobile browsing.
1% - ights/Press-Releases/2015/2/comScore-Introduces-Mobile-Metrix-in-the-UK-to-Measure-Total-Mobile-Audience-Behaviour

US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examine...
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Comscore and IRIS TV Introduce Contextual Targeting for Connected TV and Video Advertising

Comscore and IRIS.TV today announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven...
1% - ights/Press-Releases/2020/3/Comscore-and-IRIS-TV-Introduce-Contextual-Targeting-for-Connected-TV-and-Video-Advertising

Coronavirus Crisis is Dramatically Impacting Media Consumption

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption. First of an ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behavior changes across platforms
1% - ights/Press-Releases/2020/3/Coronavirus-Crisis-is-Dramatically-Impacting-Media-Consumption

US Retail E-Commerce Growth Slows


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Online Banking Competition


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comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness

comScore, Inc. and EXPO Communications, Inc., a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The results indicate that the highest performing user-generated...
1% - ights/Press-Releases/2010/10/comScore-ARS-Study-Finds-User-Generated-Video-Reviews-Exhibit-Elements-of-Sales-Effectiveness

YOUPIX 2019 and the State of Social in Latin America

It was a big week in Brazil for Shareablee earlier this month, where I was on the ground in Sao Paulo leading some workshops at Comscore and speaking at the YOUPIX Summit.
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Cross-Platform Measurement Integration Partners

Experience the future of precision measurement and uncover unparalleled market-level insights, brought to you exclusively by The Trade Desk and Comscore
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