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comScore and Carnegie Mellon Join Forces for Social Media Analytics Case Contest

Here at comScore, we’re always interested in discovering new applications for our data by combining it with other available sources. And what better way to unleash this innovation than by enlisting the help of some of America’s best and brightest. This...
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Fútbol Fever - Latin Americans’ World Cup Excitement Plays out on FIFA.com

World Cup interest continued to intensify around the globe through the end of June. Traffic to FIFA.com reached a global high on Tuesday, June 22 as the end of group play revealed which teams would advance to the next round. More than 8.7 million people...
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Searcher Demographics – We Are What We Search

As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are already lots of opportunities for marketers to customize...
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Spotify Makes a Splash among U.S. Early Adopters

Following years of speculation and anticipation, European social music application Spotify recently touched ground here in the U.S. to a great deal of fanfare. Despite some difficulty in tangling with the record labels on royalties and fees, Spotify was...
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Battle of the Browsers: Impacting Search Share

This past week I decided to download the newly released Firefox 4 web browser, which featured several noticeable improvements over previous versions. As someone who lives and breathes search every day, my eyes were immediately draw to the new look of...
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Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the...
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OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site...
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Can Newspapers Turn Sizable Online Audiences Into Profitable Ones

In an earlier post, I examined the growth in online newspaper site visitors relative to the decline in print readership audiences, and to what degree readers of the print edition are migrating to online newspaper sites for their news, either exclusively...
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Game On! Online Sport Content Grows Around the Globe

Having recently joined comScore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the sporting world compared to other industries, but there...
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Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!

Twitter seems to be just about everywhere these days, infiltrating pop culture and challenging traditional communication channels as people answer the simple Twitter question, “What are you doing?” Many people have hopped on the Twitter bandwagon - from...
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