- March 27, 2009

OMMA Global-Hollywood

I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed Comscore research showing that display advertising can generate increases in site visitation, trademark search, and both offline and online sales - even in the presence of minimal clicks.

In the video below, I discuss with Daisy Whitney NewTeeVee the challenges with using the click as a metric as well as the growing use of video advertising.

 

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