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Digital Campaign Validation is Foundational for Advertising Impact

Often considered the most measurable of all media, digital suffers from a deluge of data points flowing in from a vast swathe of tools and service providers aiming to help advertisers evaluate digital campaigns. The heterogeneous array of capabilities...
15% - ights/Blog/Digital-Campaign-Validation-is-Foundational-for-Advertising-Impact

comScore Forecasts 14 Percent Growth to 70 Billion in 2015 US Holiday Digital Commerce Spending Via Desktop and Mobile Devices

comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported its official spending forecast for the November-December 2015 holiday season. The official comScore 2015 holiday season forecast is that total online retail spending...
15% - ights/Press-Releases/2015/11/comScore-Forecasts-14-Percent-Growth-to-70-Billion-in-2015-US-Holiday-Digital-Commerce-Spending-Via-Desktop-and-Mobile-Devices

State of the U.S. Online Retail Economy in Q3 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market.
15% - ights/Presentations-and-Whitepapers/2015/State-of-the-US-Online-Retail-Economy-in-Q3-2015

comScore Partners with PushSpring to Close the Mobile Media Buying Loop

comScore today announced a partnership with PushSpring, the largest independent provider of deterministic, mobile-originated data, to make it easier for advertisers to plan and activate mobile audiences. Through this new integration, comScore clients...
15% - ights/Press-Releases/2018/6/comScore-Partners-with-PushSpring-to-Close-the-Mobile-Media-Buying-Loop

comScore Sets Date to Announce Second Quarter 2018 Financial Results

comScore, Inc. (Nasdaq: SCOR), today announced that it plans to hold a conference call on Thursday August 9 at 5:00 p.m. ET to discuss its financial results for the quarter ended June 30, 2018.
15% - ights/Press-Releases/2018/7/comScore-Sets-Date-to-Announce-Second-Quarter-2018-Financial-Results

News Press Gazette Signs as First TV Station Group to Pilot Local News Intelligence Service

comScore today announced that News-Press & Gazette Company (NPG) will be the pioneering TV station group to pilot Local News Intelligence, a new data analysis service launched in partnership between Transform, Inc. and comScore. By leveraging comScore...
15% - ights/Press-Releases/2018/4/News-Press-Gazette-Signs-as-First-TV-Station-Group-to-Pilot-Local-News-Intelligence-Service

comScore Announces German Launch of Video Metrix Multi Platform

comScore, Inc. today announced the German launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and...
15% - ights/Press-Releases/2018/4/comScore-Announces-German-Launch-of-Video-Metrix-Multi-Platform

APAC Travel Report

Across APAC countries, thirty-five percent of the digital audience visited a travel site in February 2018. Almost half of them visited an online travel agent site, whereas a third visited travel information sites as part of the information-gathering process....
15% - ights/Presentations-and-Whitepapers/2018/APAC-Travel-Report

comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

comScore today announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK.
15% - ights/Press-Releases/2018/4/comScore-Enables-Ad-Verification-Measurement-via-IAB-Tech-Lab-Open-Measurement-SDK