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Coronavirus coverage captures casual and diverse viewers

The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by demographics such as age, ethnicity and income level.
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One week into the lockdown: online media consumption in India

On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
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Grocery is Top Mobile Spending Category for First Time

As consumers continue to make lifestyle changes due to the COVID-19 pandemic, new data from Comscore has shown how significant the increased reliance on online grocery has been. While the subcategory has been an area of growth each quarter over the past...
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Streaming on Connected TVs Increases During Coronavirus

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
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Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic

With yet another month of social distancing behind us, we took another look at the performance of online retail during the coronavirus pandemic. Following up on a prior blog, where we focused on the CPG/Grocery, Home Furnishings, Consumer Electronics,...
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I consumatori scoprono un nuovo interesse per progetti di fai da te e lavori per la casa durante il lockdown

As consumers across Europe adapt to the coronavirus pandemic, Comscore data has shown that many of those confined to home have decided to tackle home improvement projects they may have been putting off. With a combination of bank holidays and the desire...
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Comscore to Announce First Quarter 2020 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it plans to hold a conference call on Thursday, May 7th at 5:00 p.m. EDT to discuss its financial results for the quarter...
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Continued Shifts in Online Retail Interest During Coronavirus Pandemic

The latest insights from Comscore show that while certain retail categories saw significant decreases in visitation and consumer spending, overall spending and visitation to online retail increased across desktop and mobile in March 2020 compared to March...
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How COVID-19 has continued to impact Digital Media Consumption in APAC March 2020

The exponential spread of COVID-19 has continued to generate unrivalled disruption and triggered changes in consumers’ behaviour. In this follow-up to our previous blog post, the APAC Client Insights team analysed the most recent data (March 2020) and...
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As Work-From-Home Numbers Rise Due to the Coronavirus Pandemic Collaboration Tools See Spikes in Usage

With Covid-19 changing the ways in which U.S. audiences are using online tools for socialization and work, we are also seeing large shifts in engagement with conferencing and collaboration tools. This blog post examines trends in collaboration platforms...
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