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Nearly 5 Percent of EU5 Traffic Generated by Mobiles and Tablets

In an analysis of October 2011 internet traffic from the EU5 markets, the UK led with the highest share coming from non-computer sources (i.e. connected devices and mobile phones) at 7.7 percent. Across the EU5 region computer usage accounted for 95.1...
15% - ights/Infographics/Nearly-5-Percent-of-EU5-Traffic-Generated-by-Mobiles-and-Tablets

Mobile Media Usage Sees Strong Growth Across EU5

In October 2011, 76 percent of smartphone owners in the EU5 were mobile media users, meaning that they browsed the mobile web, accessed applications, or downloaded content. The impressive 62 percent growth in the total number of mobile media users in...
15% - ights/Infographics/Mobile-Media-Usage-Sees-Strong-Growth-Across-EU5

BlackBerry Users More Likely to be Older and Affluent

The mobile industry is buzzing with news of a CEO shuffle at RIM, leading us to take a closer look at today's BlackBerry user. When compared to an average smartphone owner, BlackBerry users are more likely to be older, possess higher household income...
15% - ights/Infographics/BlackBerry-Users-More-Likely-to-be-Older-and-Affluent

Majority of Mobile Deal-a-Day Audience from Upper Income Segments

U.S. mobile users are more frequently turning to their phones to get the latest daily deals. In November 2011, 18.5 million U.S. consumers accessed deal-a-day destinations on their mobile phones. Many of these users represent an attractive audience...
15% - ights/Infographics/Majority-of-Mobile-Deal-a-Day-Audience-from-Upper-Income-Segments

Who Visits Personal Financial Management Sites?

As the use of personal financial management (PFM) sites such as Mint.com has grown, financial institutions have been trying to understand their customers’ use of these tools.
15% - ights/Infographics/Who-Visits-Personal-Financial-Management-Sites

Male Users Account for 70 Percent of Time Spent Consuming Online Video in France

In France, over 85 percent of the total online audience watched videos online in September 2011. Of these 40.1 million people,  over 21 million viewers were male and nearly 19 million were female, an equal reach of online video between the two genders....
15% - ights/Infographics/Male-Users-Account-for-70-Percent-of-Time-Spent-Consuming-Online-Video-in-France

Smartphones Score a Touchdown with Sports Fans

As Americans gear up for Super Bowl XLVI, mobile devices are poised to play an important role in this year's big event with apps offering real-time stats, commercial playbacks and even live streaming of the game offered through the NFL mobile app in partnership...
15% - ights/Infographics/Smartphones-Score-a-Touchdown-with-Sports-Fans

Inaugural Look at Brazil Display Ad Market Shows Facebook Leading as Top Publisher

The first look at Brazil's display advertising market found that both global and local brands ranked among the top display ad publishers during December 2011 with Facebook.com leading the market.
15% - ights/Infographics/Inaugural-Look-at-Brazil-Display-Ad-Market-Shows-Facebook-Leading-as-Top-Publisher

Mobile Banking App Usage Increases Dramatically in 2011

In Q2 2011, 16 percent of the total U.S. mobile audience age 13+ reported using their mobile devices for accessing financial information or carrying out a financial transaction. While browser usage continues to be the dominant channel for banking services...
15% - ights/Infographics/Mobile-Banking-App-Usage-Increases-Dramatically-in-2011

European Engagement with News/Information Sites Ascends with Age

In Europe, a total of 317.7 million unique visitors accessed News/Information sites for an average of 59.1 minutes per visitor during January 2012. A demographic analysis of visitors consuming news/information sites revealed that largest audience by unique...
15% - ights/Infographics/location_13451