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The four unexpected behavioural trends in Asia-Pacific

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
15% - ights/Blog/The-four-unexpected-behavioural-trends-in-Asia-Pacific

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
26% - ights/Blog/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

20 of the Top Trending Celebrities on Social Media in 2021

We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
21% - fts/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021

Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
33% - ights/Blog/Understanding-the-Importance-of-Virtual-MVPDs

Comscore Snapshots online footprint of the retail sector in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the online footprint of the retail sector in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
40% - ights/Blog/Comscore-Snapshots-online-footprint-of-the-retail-sector-in-the-Asia-Pacific-region

Comscore anuncia compra da Shareablee, provedor líder de tecnologia e mídias sociais

Comscore today announced that it has acquired Shareablee, an industry-leading marketing analytics and measurement company in the social media space. With the acquisition Comscore plans to expand its Media Metrix® and Video Metrix® currencies to include...
15% - ights/Press-Releases/2021/12/Comscore-Announces-Acquisition-of-Leading-Social-Media-and-Technology-Provider-Shareablee

Comscore Chief Revenue Officer Carol Hinnant Honored in Cablefax Magazines Most Powerful Women Issue

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to share that Chief Revenue Officer Carol Hinnant has been included in the 2021 edition of Cablefax Magazine’s Most Powerful Women.
40% - ights/Press-Releases/2021/12/Comscore-Chief-Revenue-Officer-Carol-Hinnant-Honored-in-Cablefax-Magazines-Most-Powerful-Women-Issue

Sales holiday recap: the brands and content that came out on top

Odds are if you’ve turned on your TV, checked your email, or gone on social media in the past few weeks, you’ve seen brands advertising their sales and offers for Black Friday, Cyber Monday, and even an extended Cyber Week sale. Smaller brands celebrated...
15% - ights/Blog/Sales-holiday-recap-the-brands-and-content-that-came-out-on-top

As Smart Speakers Evolve So Do Consumers

Through the sound of our voice and the latest in smart speaker technology, we can now instantaneously automate tasks, content, shopping and more. Read our latest blog post, which leverages Comscore Plan Metrix Multi-Platform data to quantify smart speaker...
15% - ights/Blog/As-Smart-Speakers-Evolve-So-Do-Consumers

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments

Comscore is excited to announce that in partnership with IHS Markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors’...
15% - ights/Press-Releases/2021/12/Comscore-and-IHS-Markit-Partner-to-Produce-Cookie-free-Audience-Segments