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Impact of COVID-19 on Digital Media Consumption in APAC

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behaviour. The APAC Client Insights team analysed the most recent data and here are some updates on the shifting digital consumption trends in Hong...
35% - ights/Blog/Impact-of-COVID-19-on-Digital-Media-Consumption-in-APAC

OTT Streaming Increases during Coronavirus Pandemic

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
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Understanding Media Consumption During the Coronavirus Pandemic in Canada

In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment. This article is part of a series of insights that...
33% - ights/Blog/Understanding-Media-Consumption-During-the-Coronavirus-Pandemic-in-Canada

Retail Categories Continue to Highlight Major Shifts during Pandemic

The retail sector has been widely discussed in the news lately, with store closures for well-known brands, furloughed employees, and stock prices dropping upwards of 75 percent from their February 2020 highs.
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One week into the lockdown: online media consumption in India

On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption is impacted across several categories.
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Surging levels of Coronavirus local TV coverage

Comscore figures reveal surging levels of Coronavirus local TV coverage driven by casual and diverse viewers. Pandemic viewing cuts across all demographic categories.
33% - ights/Press-Releases/2020/4/Surging-levels-of-Coronavirus-local-TV-coverage

Coronavirus coverage captures casual and diverse viewers

The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by demographics such as age, ethnicity and income level.
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Connecting with Your Audience during COVID-19

70% of consumers are engaging more on social during the pandemic and companies are posting 6% less content. How can brands lead the way to fill that void with the right message and content? We'll share our up to the minute research on what consumers want...
15% - ights/Presentations-and-Whitepapers/2020/Connecting-with-Your-Audience-during-COVID-19

Continuing Surge in Daytime Television Viewing

New insights from Comscore reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
40% - ights/Press-Releases/2020/3/Continuing-Surge-in-Daytime-Television-Viewing

Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
45% - ights/Blog/Workforce-is-Tuning-In-to-Local-Newscasts-During-Self-Isolation