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Comscore Movies Announces Multiyear Renewal with Paramount Pictures

Comscore today announced a long-term renewal with Paramount Pictures to continue providing box office measurement across both domestic and international markets.
15% - ights/Press-Releases/2019/12/Comscore-Movies-Announces-Multiyear-Renewal-with-Paramount-Pictures

Making a Splash at Super Bowl LIII with Pepsi and bubly

What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
35% - e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly

The Almost 8 Billion Day Cyber Monday Sets Another Digital Commerce Record

The holiday spending season is upon us, and consumers are increasingly taking to their digital devices to do their holiday shopping. Comscore tracks digital spending (desktop and mobile) on three key spending days: Thanksgiving, Black Friday, and Cyber...
15% - ights/Blog/The-Almost-8-Billion-Day-Cyber-Monday-Sets-Another-Digital-Commerce-Record

Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials

Comscore today announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore.
15% - ights/Press-Releases/2019/12/Comscore-Expands-Gower-Street-Analytics-Partnership-to-Include-Film-Comparisons-in-Box-Office-Essentials

Maximizing the value of ad buys with Secret Weapon Media Agency

Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
40% - e-Studies/Maximizing-the-value-of-ad-buys-with-Secret-Weapon-Media-Agency

US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examine...
15% - ights/Blog/US-Music-Streaming-Giants-Are-Now-Mobile-Audience-Heavyweights

Comscore Movies recibe el Premio a la Excelencia Empresarial 2019

omscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that it has received the 2019 Business Excellence Award from the Board of Directors of the Federation of Cinemas of Spain...
15% - ights/Press-Releases/2019/12/Comscore-Movies-Awarded-Excellence-in-Business-Practice-2019

The Reports of My Death Have Been Greatly Exaggerated

Over the past few years, the non-luxury sedan market has faded into oblivion as new vehicle shoppers focus on SUVs. We took a look at Comscore new vehicle data, to showcase why this market will survive and buyers overall preferences when it comes to smaller...
15% - ights/Blog/The-Reports-of-My-Death-Have-Been-Greatly-Exaggerated

The value of female sports audiences

In Comscore’s recent whitepaper, The Danger of Trusting Advertising Truisms, created in partnership with Campaign, we investigated the impact of relying on common assumptions about audiences and how the thoughtful use of data can help identify untapped...
15% - ights/Blog/The-value-of-female-sports-audiences

Comscore is Recognized by West African Industry Association for Outstanding Contributions to Region

Comscore today announced that it has been given the “Emerging Cinema Markets Award for Outstanding Contribution” by the Cinema Exhibitors Association of Nigeria (CEAN) for its leadership and contributions to box office measurement for the region
15% - ights/Press-Releases/2019/11/Comscore-is-Recognized-by-West-African-Industry-Association-for-Outstanding-Contributions-to-Region