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Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client...
15% - fts/Going-hyperlocal-How-one-advertiser-used-CTV-to-extend-reach-and-drive-sales

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
15% - fts/FlexPoint-boosts-CTV-incremental-reach-by-23-percent-for-congressional-candidate

Explorando el Universo Gaming en Colombia: Marcas Gaming y Estrategias

Comscore, en colaboración con IAB Colombia y con el patrocinio de Adsmovil y Dentsu, presentó los hallazgos de su estudio sobre Gaming Advertising en Colombia y América Latina.
15% - ights/Presentations-and-Whitepapers/2025/Explorando-el-Universo-Gaming-en-Colombia

The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
15% - ights/Blog/The-Rise-of-AI-Tools

Datos clave de la industria para conectar con el consumidor digital en 2025

El 3 de junio de 2025, celebramos en Madrid el evento Desayuno con Datos: Conectando con las audiencias digitales, donde tuvimos la oportunidad de compartir con los asistentes la sesión de insights “Datos Clave de la Industria ”.
72% - ights/Blog/Datos-clave-de-la-industria-para-conectar-con-el-consumidor-digital-en-2025

Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
15% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

Comscore Reports First Quarter 2025 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2025.
15% - ights/Press-Releases/2025/5/Comscore-Reports-First-Quarter-2025-Results

Habitos digitales en Centroamerica y el Caribe

¿Cómo se informan, entretienen y compran los usuarios digitales de Centroamérica y el Caribe? ¿Qué plataformas priorizan y en qué momentos del día están más presentes?
15% - ights/Blog/Habitos-digitales-en-Centroamerica-y-el-Caribe

The Changing Face of Formula 1

Formula 1 is no longer just a technically driven sport for male enthusiasts. It's become a global entertainment phenomenon, with a rapidly evolving and increasingly diverse fan base. Let me break down the key insights that are reshaping this high-octane...
41% - ights/Blog/The-Changing-Face-of-Formula-1

Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en Argentina.
27% - fts/Social-Scorecard-Semanal2