Search for "中国国际经济咨询有限公司2023年审计报告" returned 321 matches

Barbenheimer and Redefining Movie Marketing Strategies

It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
3% - ights/Blog/Barbenheimer-and-Redefining-Movie-Marketing-Strategies

Unlocking Potential at the Upfronts

While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...
3% - ights/Blog/Unlocking-Potential-at-the-Upfronts

deinfluencing Descifrando la nueva tendencia de las redes sociales

¿En qué momento la influencia se convierte en una falta de influencia? La última tendencia que se ha colado en las redes sociales es la "desinfluencia". Los creadores de contenido que se han sumado a ella comparten su opinión sobre productos a evitar...
3% - ights/Blog/deinfluencing-Descifrando-la-nueva-tendencia-de-las-redes-sociales

Caminando hacia una medición de audiencia integral

@RTVE ha tenido en el último mes de noviembre más de 49 Millones de vídeos vistos en TikTok, 31 Millones en YouTube y más de 1,1 millones de interacciones en el entorno Meta. ¿Podemos conformarnos con medir la audiencia de RTVE en sus plataformas propias?...
3% - ights/Blog/Caminando-hacia-una-medicion-de-audiencia-integral

Comscore anuncia a edicao 2024 do seu estudo de TV Conectada na America Latina

Comscore (NASDAQ: SCOR), un socio de confianza para la planificación, transacción y evaluación de medios en todas las plataformas anunció hoy el lanzamiento de la edición 2024 de su estudio sobre Connected TV, OTT y Addressable Advertising en América...
3% - ights/Press-Releases/2024/10/Comscore-anuncia-la-edicion-2024-de-su-estudio-de-Connected-TV-en-America-Latina

Comscore Insights: CES 2024 fique por dentro

Já começamos 2024 já repletos de energia: o time da Comscore nos Estados Unidos se apresentou em janeiro na CES (Consumer Electronics Show), o mais poderoso evento de tecnologia em todo o mundo, que aconteceu em Las Vegas. Como tema principal, o evento...
3% - ights/Blog/Comscore-Insights-CES-2024-fique-por-dentro

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
2% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
2% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

Acast Inks Global Partnership with Proximic by Comscore

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore to enable cookie-free audience targeting for podcast advertisers around the world.
2% - ights/Press-Releases/2023/11/Acast-Inks-Global-Partnership-with-Proximic-by-Comscore

Streaming en Mexico

La adopción de servicios de streaming y el uso de dispositivos de Connected TV (CTV) están experimentando un rápido crecimiento en México, según revela el último estudio de Comscore, patrocinado por Sirpocal, OMG, Pluto TV, Roku, Canela Media, Kivi, Mercado...
2% - ights/Press-Releases/2024/5/Streaming-en-Mexico