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comScore Releases February 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video...
14% - ights/Press-Releases/2014/4/comScore-Releases-February-2014-US-Online-Video-Rankings

comScore Reports February 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2014. Apple ranked as the top smartphone manufacturer...
25% - ights/Press-Releases/2014/4/comScore-Reports-February-2014-US-Smartphone-Subscriber-Market-Share

Putting the Digital Advertising Future into Focus A QA with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital...
12% - ights/Blog/Putting-the-Digital-Advertising-Future-into-Focus-A-QA-with-Anne-Hunter

comScore Media Metrix Ranks Top 50 US Desktop Web Properties for February 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for February 2014 based on data from the comScore Media Metrix service. For the third...
27% - ights/Press-Releases/2014/3/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-February-2014

Netherlands Top 20 February 2014

In February 2014, there were more than 13.2 million desktop and laptop internet users, 86% of whom also watched videos online. Unique Visitor volumes across the Top 20 Online Properties remained largely stable in comparison to January 2014, with ABN Amro...
39% - ights/Rankings/Netherlands-Top-20-February-2014

The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend...
9% - ights/Blog/The-Duplication-Complex-Failing-to-Acknowledge-the-Importance-of-Mobile-Only-Audiences

comScore Releases February 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 67.5 percent of search queries...
25% - ights/Press-Releases/2014/3/comScore-Releases-February-2014-U.S.-Search-Engine-Rankings

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in...
14% - ights/Blog/Social-Media-Monetization-in-a-Mobile-First-World

comScore Reports January 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer...
32% - ights/Press-Releases/2014/3/comScore-Reports-January-2014-US-Smartphone-Subscriber-Market-Share