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Der Wert digitaler Werbung: comScore, Millward Brown & Kantar Worldpanel

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media.
14% - ights/Presentations-and-Whitepapers/2016/Value-of-a-Digital-Ad-Drive-Digital-Advertising-ROI-in-a-Cross-Media-World

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year....
17% - ights/Press-Releases/2016/4/comScore-Labs-Discovers-Placement-Laundering-Attack-in-SafeFrame

Combatir el fraude para incrementar el ROI: un debate con Kellogg y Krux

In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend.
15% - ights/Presentations-and-Whitepapers/2016/Combating-Fraud-to-Drive-ROI-A-Kellogg-and-Krux-Case-Study

Where is Your Programmatic Spend Going

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly...
26% - ights/Infographics/Where-is-Your-Programmatic-Spend-Going

comScore Reports February 2016 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2016. Apple ranked as the top smartphone manufacturer with 43.9 percent OEM market share, while...
57% - ights/Rankings/comScore-Reports-February-2016-US-Smartphone-Subscriber-Market-Share

Mobile is Eating Bricks and Mortar

My colleague Andrew Lipsman, VP of Marketing Insights here at comScore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly summarizes what we think happened, and I thought it...
7% - ights/Blog/Mobile-is-Eating-Bricks-and-Mortar

comScore Releases February 2016 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in February 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property,...
11% - ights/Rankings/comScore-Releases-February-2016-US-Desktop-Online-Video-Rankings

comScore Ranks the Top 50 US Digital Media Properties for February 2016

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked...
56% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-February-2016

comScore Releases February 2016 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in February with 64 percent of search queries conducted.
9% - ights/Rankings/comScore-Releases-February-2016-US-Desktop-Search-Engine-Rankings