March 21, 2016

comScore Releases February 2016 U.S. Desktop Online Video Rankings

RESTON, VA, March 21, 2016  – comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in February 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and BroadbandTV topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 182.2 million unique viewers. Facebook ranked #2 with 81.1 million viewers, followed by Yahoo Sites with 58.2 million, BroadbandTV with 45.3 million and VEVO with 44.2 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
February 2016
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
Total Internet : Total Audience** 233,898
Google Sites 182,177
Facebook 81,057
Yahoo Sites 58,238
BroadbandTV 45,261
VEVO 44,169
Comcast NBCUniversal 43,839
CBS Interactive 42,003
Warner Music 41,237
Maker Studios Inc. 39,960
Twitter 38,363

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
**The video universe saw a step change in January 2016 to make the total internet population consistent across comScore’s various audience products. It will now represent all users who had an opportunity to see an online video and not be limited to just those who actually viewed at least 1 video in the reporting month. Note that only the topline universe definition is affected; no measurement changes have occurred with the reporting of individual video properties.

Top 10 Video Ad Properties by Unique Viewer Percent Reach
AOL, Inc. ranked #1 in video ad reach, serving ads to 44.3 percent of the total U.S. population in February. Google Sites came in second with 36.1 percent reach, followed by SpotX Video Advertising Platform with 32.4 percent, BrightRoll Platform with 30.1 percent and LiveRail with 23.7 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
February 2016
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property % Reach Total U.S. Population
AOL, Inc. 44.3
Google Sites 36.1
SpotX Video Advertising Platform† 32.4
BrightRoll Platform† 30.1
LiveRail† 23.7
Specific Media** 23.0
Teads† 21.0
RockYou.com† 18.7
Visible Measures Network** 17.7
Tremor Video† 17.4

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The February 2016 YouTube partner data revealed that entertainment channel BroadbandTV climbed into the top position in the ranking with 45.3 million viewers. VEVO occupied the #2 spot with 43.4 million unique viewers, followed by UMG with 43.1 million, Warner Music with 41.2 million and SonyBMG with 38 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers*
February 2016
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
BroadbandTV @ YouTube 45,261
VEVO @ YouTube 43,388
UMG @ YouTube 43,131
Warner Music @ YouTube 41,227
SonyBMG @ YouTube 37,969
Machinima @ YouTube 25,410
Studio71 @ YouTube 22,727
The Orchard @ YouTube 22,500
ZEFR @ YouTube 21,391
Rightster @ YouTube 13,709

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About comScore
comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit www.comscore.com.

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