The State of Social Media
RESTON, VA, March 21, 2016 – Comscore, Inc. (NASDAQ: SCOR) today released data from the Comscore Video Metrix® service showing the top video properties on desktop computer in February 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and BroadbandTV topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 182.2 million unique viewers. Facebook ranked #2 with 81.1 million viewers, followed by Yahoo Sites with 58.2 million, BroadbandTV with 45.3 million and VEVO with 44.2 million.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.**The video universe saw a step change in January 2016 to make the total internet population consistent across Comscore’s various audience products. It will now represent all users who had an opportunity to see an online video and not be limited to just those who actually viewed at least 1 video in the reporting month. Note that only the topline universe definition is affected; no measurement changes have occurred with the reporting of individual video properties.
Top 10 Video Ad Properties by Unique Viewer Percent ReachAOL, Inc. ranked #1 in video ad reach, serving ads to 44.3 percent of the total U.S. population in February. Google Sites came in second with 36.1 percent reach, followed by SpotX Video Advertising Platform with 32.4 percent, BrightRoll Platform with 30.1 percent and LiveRail with 23.7 percent.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique ViewersThe February 2016 YouTube partner data revealed that entertainment channel BroadbandTV climbed into the top position in the ranking with 45.3 million viewers. VEVO occupied the #2 spot with 43.4 million unique viewers, followed by UMG with 43.1 million, Warner Music with 41.2 million and SonyBMG with 38 million.
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About ComscoreComscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit www.comscore.com.