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Digital Campaign Validation is Foundational for Advertising Impact

Often considered the most measurable of all media, digital suffers from a deluge of data points flowing in from a vast swathe of tools and service providers aiming to help advertisers evaluate digital campaigns. The heterogeneous array of capabilities...
17% - ights/Blog/Digital-Campaign-Validation-is-Foundational-for-Advertising-Impact

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences Advertising

Key industry leaders congregate in New York for first-ever comScore Industry Summit
24% - ights/Press-Releases/2015/8/comScore-Hosts-Inaugural-Industry-Summit-to-Address-the-Future-of-Audiences-Advertising

The data of it all

Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way in which the abundant supply of data available to digital businesses is shaping this space....
7% - ights/Blog/The-data-of-it-all

comScore Ranks the Top 50 US Digital Media Properties for July 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for July 2015 based on data from the comScore Media Metrix® and Media Metrix®...
56% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-July-2015

comScore Releases July 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 192.1 million Americans watched online content videos via desktop computer in July 2015. Google Sites...
11% - ights/Rankings/comScore-Releases-July-2015-U.S.-Desktop-Online-Video-Rankings

Challenges and Opportunities of Measurements in Mobile

As the umbrella of the ‘digital’ ecosystem continues to spread to new platforms and media types, measurement must also adapt to meet the expanding needs of the marketplace. More money is shifting into mobile, so the need to accurately and independently...
8% - ights/Blog/Challenges-and-Opportunities-of-Measurements-in-Mobile

MDA and comScore Release Rankings of Top Web Entities in Malaysia for June 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
15% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-June-2015

Digital Consumer Behavior in Mexico

The 2015 Mexico Digital Future in Focus report that was recently released provides an annual summary of the changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising.
25% - ights/Infographics/Digital-Consumer-Behavior-in-Mexico

comScore Releases July 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in July with 64 percent of search...
70% - ights/Rankings/comScore-Releases-July-2015-U.S.-Desktop-Search-Engine-Rankings

Russia Top 20 June 2015

The total digital population in Russia stands at 80.1 million unique visitors accessing to online content from PC and Mobile (including smartphones and tablets). 68.8 million Russians watched an average of 166 videos. 72.4 million Russians accessed to...
17% - ights/Rankings/Russia-Top-20-June-2015