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comScores Value of a Digital Ad Whitepaper Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing...
7% - ights/Press-Releases/2015/2/comScores-Value-of-a-Digital-Ad-Whitepaper-Available-for-Download

The Value of a Digital Ad

Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately,...
9% - ights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad

comScore Releases December 2014 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 195.7 million Americans watched online content videos via desktop computer in December 2014. Google Sites...
11% - ights/Rankings/comScore-Releases-December-2014-US-Desktop-Online-Video-Rankings

comScore Ranks the Top 50 US Digital Media Properties for December 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
56% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-December-2014

Solving the Multi-Platform Video Measurement Challenge

Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth....
29% - ights/Blog/Solving-the-Multi-Platform-Video-Measurement-Challenge

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed...
4% - ights/Press-Releases/2015/1/comScore-Brings-Independent-Metrics-to-Programmatic-Buying-to-Elevate-Quality-Inventory-and-Trust-in-Transactions

MDA and comScore Release Rankings of Top Web Entities in Malaysia for November 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
38% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-November-2014

New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials

Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either...
17% - ights/Press-Releases/2015/1/New-Sizmek-Audience-Suite-delivers-unified-view-of-Sizmek-performance-metrics-with-data-from-comScore-validated-Campaign-Essentials

comScore Releases December 2014 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in December with 65.4 percent of search...
19% - ights/Rankings/comScore-Releases-December-2014-US-Desktop-Search-Engine-Rankings

comScore Releases Japan Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released Japan data from the comScore Video Metrix® service, showing that Google Sites, FC2 inc. and Kadokawa Dwango Corporation ranked as the top 3 online video properties...
53% - ights/Press-Releases/2015/1/comScore-Releases-Japan-Desktop-Online-Video-Rankings