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Day 9 comScore at the Games
UK iPhone owners were keenest to access sports information via their devices (44.6 %) compared to 37.6% of Google Android users.
64% -
ights/Infographics/Day-9-comScore-at-the-Games
Majority of Smartphone Owners Now Access Travel Information on their Devices
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed...
40% -
ights/Press-Releases/2012/4/Majority-of-Smartphone-Owners-Now-Access-Travel-Information-on-their-Devices
Getting the Most out of the Games How Campaign Optimization Can Drive ROI
Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games....
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ights/Blog/Getting-the-Most-out-of-the-Games-How-Campaign-Optimization-Can-Drive-ROI
Day 8 comScore at the Games
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ights/Infographics/Day-8-comScore-at-the-Games
Day 7: comScore at the Games
Males are 11% more likely to visit sports sites compared to the average internet user, while females are 13% less likely.
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ights/Infographics/Day-7-comScore-at-the-Games
Day 6: comScore at the Games
1.9 billion display ad impressions were delivered on Sports sites in the UK during June 2012, an increase of 69% over the past year .
61% -
ights/Infographics/Day-6-comScore-at-the-Games
Day 5 comScore at the Games
Over 10 million people in the UK accessed sports news via their smartphone (36% of smartphone users) in June 2012, compared to 42.3 million US smartphone users (38%).
61% -
ights/Infographics/Day-5-comScore-at-the-Games
comScore Reports June 2012 US Mobile Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2012. The study surveyed...
17% -
ights/Press-Releases/2012/8/comScore-Reports-June-2012-US-Mobile-Subscriber-Market-Share
Day 4: comScore at the Games
Globally, males spent nearly 1 hour on average per user on Sports sites while females spent 28 minutes in June 2012.
49% -
ights/Infographics/Day-4-comScore-at-the-Games
Day 3 comScore at the Games
143 million people around the world watched an average of just under 20 videos each in June 2012.
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ights/Infographics/Day-3-comScore-at-the-Games
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