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comScore Reports March 2012 US Mobile Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed...
17% -
ights/Press-Releases/2012/5/comScore-Reports-March-2012-US-Mobile-Subscriber-Market-Share
Digital Advertising Develops Presidential Candidate Brands and Engages Voter Groups
Yesterday, comScore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential campaigns’ digital strategies – such as online advertising,...
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ights/Blog/Digital-Advertising-Develops-Presidential-Candidate-Brands-and-Engages-Voter-Groups
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such...
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ights/Blog/Web-TV-Shows-Promise-But-Lack-of-Paid-Search-Strategy-is-Puzzling
comScore Releases The Digital Politico Report
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012...
17% -
ights/Press-Releases/2012/4/comScore-Releases-The-Digital-Politico-Report
The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election
In this report, comScore shares a variety of data and insights that help explain how digital is being used by both parties in the run-up to the Republican primary, and how these strategies are likely to influence the upcoming general election.
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ights/Presentations-and-Whitepapers/2012/The-Digital-Politico
Nearly Half of EU5 Smartphone Users are Gamers
In the three month average ending February 2012, the number of EU5 smartphone users playing games at least once a month increased 55 percent over the past year to 46.4 million smartphone users (representing 42 percent of the EU5 audience). The UK proved...
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ights/Infographics/Nearly-Half-of-EU5-Smartphone-Users-are-Gamers
87 Percent of UK Online Audience Could be Tempted by Travel Ads
In the UK, advertisers in the Travel sector placed nearly 3.1 billion display ad impressions during March 2012, reaching 87 percent of the total internet audience and accounting for 4.5 percent of all display ad impressions served.
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ights/Infographics/87-Percent-of-UK-Online-Audience-Could-be-Tempted-by-Travel-Ads
Tablet Competition Heats Up Kindle Fire Captures more than Half of US Android Tablet Market
The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among U.S. buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011...
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ights/Infographics/Tablet-Competition-Heats-Up-Kindle-Fire-Captures-more-than-Half-of-US-Android-Tablet-Market
In UK, Time Spent Reading Newspapers Online Vastly Varies by Household Income
In March 2012, 28.3 million UK unique visitors accessed newspaper sites online and spent an average of 38.0 minutes per visitor.
36% -
ights/Infographics/In-UK-Time-Spent-Reading-Newspapers-Online-Vastly-Varies-by-Household-Income
1 in 5 Mobile Phone Users in Japan Now Owns a Smartphone
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending February 2012. The study...
39% -
ights/Press-Releases/2012/4/1-in-5-Mobile-Phone-Users-in-Japan-Now-Owns-a-Smartphone
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