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Credit Angst Still a Problem for Subprime Borrowers

As senior director in the financial services group at comScore, I’ve spent a lot of time in the past several months examining changes in consumers’ online banking and credit card behavior. Earlier this month my colleagues and I hosted a webinar entitled,...
30% - ights/Blog/Credit-Angst-Still-a-Problem-for-Subprime-Borrowers

In Praise of Online Advertising

In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even sent me papers on different components of ad effectiveness...
17% - ights/Blog/In-Praise-of-Online-Advertising

Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. ShopLocal.com is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing number of retailers turning to ShopLocal.com, it has become...
17% - ights/Blog/Consider-Both-Sales-Lift-and-Reach-When-Using-Online-Advertising-to-Grow-Offline-Sales