Press Release

comScore Releases July 2008 U.S. Search Engine Rankings

RESTON, VA, August 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In July 2008, Americans conducted 11.8 billion core searches (up 2 percent versus June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points.

July 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in July with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).

comScore Core Search Report*
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Share of Searches (%)
Jun-08 Jul-08

Point Change

Jul-08 vs. Jun-08

Total Core Search 100.0% 100.0% NA
Google Sites 61.5% 61.9% 0.4
Yahoo! Sites 20.9% 20.5% -0.4
Microsoft Sites 9.2% 8.9% -0.3
Ask Network 4.3% 4.5% 0.2
AOL LLC 4.1% 4.2% 0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 11.8 billion searches at the core search engines, representing a 2-percent gain versus June. Google Sites handled nearly 7.3 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.4 billion and Microsoft Sites with 1 billion.

comScore Core Search Report*
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Search Queries (MM)
Jun-08 Jul-08

Percent Change

Jul-08 vs. Jun-08

Total Core Search 11,541 11,753 2%
Google Sites 7,096 7,273 2%
Yahoo! Sites 2,416 2,405 0%
Microsoft Sites 1,056 1,045 -1%
Ask Network 501 531 6%
AOL LLC 471 499 6%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

July U.S. Expanded Search Rankings

In the comScore July 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.9 billion searches, a 4-percent increase versus June. Yahoo! Sites ranked second with 2.5 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 814 million.

comScore Expanded Search Query Report
July 2008 vs. June 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

 

Expanded Search Entity

Search Queries (MM)
Jun-08 Jul-08

Percent Change

Jul-08 vs. Jun-08

Total Expanded Search 16,668 17,158 3%
Google Sites 9,601 9,945 4%
 Google 7,277 7,463 3%
 YouTube/All Other 2,324 2,482 7%
Yahoo! Sites 2,570 2,546 -1%
 Yahoo! 2,530 2,510 -1%
 All Other 40 36 -10%
Microsoft Sites 1,102 1,090 -1%
 MSN-Windows Live 1,069 1,058 -1%
 Microsoft/All Other 33 32 -3%
AOL LLC 792 814 3%
 AOL Search Network 430 452 5%
 MapQuest/All Other 362 362 0%
Fox Interactive Media 457 547 20%
MySpace 448 539 20%
All Other 9 8 -11%
Ask Network 506 535 6%
Ask.com 341 364 7%
MyWebSearch.com/ All Other 165 171 4%
eBay 444 435 -2%
Craigslist.org 342 340 -1%
Facebook.com 157 173 10%
Amazon Sites 152 166 9%

To request more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

More about

Google Microsoft Search

Related Products

qSearch

comScore qSearch™ captures all of the search behavior at almost 200 search properties in 38 individual countries and worldwide, measuring the full breadth and depth of consumer...
Learn More