Search for "天眼查1" returned 2485 matches

Premium Publishers Drive Much Higher Brand Lift Particularly Mid Funnel

comScore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a consortium of digital publishers whose brands have a...
39% - ights/Blog/Premium-Publishers-Drive-Much-Higher-Brand-Lift-Particularly-Mid-Funnel

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined...
49% - ights/Blog/The-State-of-Mobile-News-Audiences-in-3-Charts

DDEI Data Feed Specifications, Preferred (Client to Rentrak)


66% - ut/DDEI-Data-Feed-Specifications-Preferred

Incoming DDEI Data Feed Specifications, Minimum (Client to Rentrak)


53% - ut/Incoming-DDEI-Data-Feed-Specifications-Minimum

comScore Releases Japan Desktop Online Video Rankings for April 2015

comScore, Inc. (NASDAQ: SCOR) today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016. The comScore data also...
29% - ights/Rankings/comScore-Releases-Japan-Desktop-Online-Video-Rankings-for-April-2016

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weather more pleasant, summer nearly always tends to see...
39% - ights/Blog/Digital-Audiences-Bloom-in-Warmer-Months-for-Seasonal-Travel-Categories

What Millennials YouTube Usage Tells Us about the Future of Video Viewership

comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users...
51% - ights/Blog/What-Millennials-YouTube-Usage-Tells-Us-about-the-Future-of-Video-Viewership

comScore and xAd Partner to Provide Global Measurement Solution

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links...
24% - ights/Press-Releases/2016/6/comScore-and-xAd-Partner-to-Provide-Global-Measurement-Solution

Fraude Publicitario Un Nuevo Villano en la Industria Digital

Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer to this question is an unequivocal “no.” After all,...
49% - ights/Blog/Ad-Fraud-Digitals-Newest-Bad-Guy

How delivery and brand/sales impact can drive digital advertising ROI

In the session, comScore discussed the key challenges preventing digital advertising from realising its full potential and how these challenges can be addressed.
36% - ights/Presentations-and-Whitepapers/2016/How-delivery-and-brand-sales-impact-can-drive-digital-advertising-ROI