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Branded Content Marketing

Conocido como Product Placement, Native Advertising, Sponsorship o simplemente Branded Content, esta estrategia de marketing está en todos lados: Televisión, Digital, Películas, Relaciones Públicas y Medios Sociales, y siempre ha sido un reto medirlo.
15% - ights/Presentations-and-Whitepapers/2019/Branded-Content-Marketing

Branded Content & Influencers

En esta presentación se muestran las más recientes tendencias sobre el Estado de Social Media en Chile así como estrategias de Branded Content y uso de Influenciadores.
15% - ights/Presentations-and-Whitepapers/2019/Branded-Content-Influencers

Branded Content & Influencers

En esta presentación se muestran las más recientes tendencias sobre el Estado de Social Media en Argentina así como estrategias de Branded Content y uso de Influenciadores.
15% - ights/Presentations-and-Whitepapers/2019/Branded-Content-Influencers-Argentina

Branded Content Marketing


15% - fts/Branded-Content-Marketing

Webinar: Estratégias de branded content e o potencial dos influencers

Thaís de Miranda, Client Insights da Comscore Brasil, compartilhou com o mercado as principais tendências de social media, como otimizar as estratégias de branded content e as infinitas possibilidades de análises considerando influencers das mais variadas...
15% - ights/Presentations-and-Whitepapers/2019/Webinar-Estrategias-de-branded-content-e-o-potencial-dos-influencers

comScore Receives ABC Accreditation for Content Verification

comScore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for the digital ad market in the UK. Content Verification is part...
15% - ights/Press-Releases/2016/5/comScore-Receives-ABC-Accreditation-for-Content-Verification

comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster CrossPlatform Measurement

comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of...
15% - ights/Press-Releases/2017/2/comScore-Enhances-Mobile-Video-Reporting-for-YouTube-and-Its-Partner-Channels-to-Bolster-CrossPlatform-Measurement

comScore Debuts Video Measurement in Asia-Pac

Last week, comScore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measurement capabilities in these dynamic global Internet...
15% - ights/Blog/comScore-Debuts-Video-Measurement-in-Asia-Pac

France vs Germany How Online Users Engage with Platforms every Month

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts...
15% - ights/Infographics/France-vs-Germany-How-Online-Users-Engage-with-Platforms-every-Month

Caso El Universal y Mercedes-Benz: Branded Content, de publicidad artesanal a publicidad optimizada

El gran reto para el marketing de contenidos en el entorno digital es destacar. Es por ello que el acercamiento con branded content ha cobrado popularidad para impactar de mejor manera a las audiencias.
14% - fts/Caso-El-Universal-y-Mercedes-Benz