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comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the...
13% - ights/Press-Releases/2012/3/comScore-Study-Finds-Professionally-Produced-Video-Content-And-User-Generated-Product-Videos-Exhibit-Strong-Synergy-in-Driving-Sales-Effectiveness

University of Washington Mobile Discussion

Mark Donovan, comScore Senior Vice President, Mobile, hosts a panel of University of Washington students to discuss all things mobile.
13% - ights/Presentations-and-Whitepapers/2010/University-of-Washington-Mobile-Discussion

Estrategias de branded content y el potencial de los influencers


13% - ights/Presentations-and-Whitepapers/2019/Estrategias-de-branded-content-y-el-potencial-de-los-influencers

Branded Content, de publicidad artesanal a publicidad optimizada

La alianza estratégica basada en Branded Content entre uno de los diarios más importantes de México, El Universal, y la marca de lujo y alta tecnología en automóviles, Mercedes-Benz permitió sintetizar toda la información de la acción de Mercedes-Benz...
13% - ights/Blog/Branded-Content-de-publicidad-artesanal-a-publicidad-optimizada

64 Percent of UK Online Video Audience Exposed to Video Ads in January

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80...
13% - ights/Press-Releases/2012/3/64-Percent-of-UK-Online-Video-Audience-Exposed-to-Video-Ads-in-January

Obama Ahead of the Online Advertising Curve

I caught an interesting article by Matthew Mosk in the Washington Post today discussing Barack Obama’s success at fundraising online during this Presidential primary season. His campaign’s success at attracting online donations is likely a function of...
13% - ights/Blog/Obama-Ahead-of-the-Online-Advertising-Curve

comScore Announces Indian Launch of Video Metrix Multi-Platform

comScore, Inc. today announced the Indian launch of Video Metrix® Multi-Platform (VMX MP) providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how,...
13% - ights/Press-Releases/2018/6/comScore-Announces-Indian-Launch-of-Video-Metrix-Multi-Platform

comScore Announces French Launch of Video Metrix Multi Platform

comScore, Inc. today announced the French launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and...
13% - ights/Press-Releases/2018/4/comScore-Announces-French-Launch-of-Video-Metrix-Multi-Platform

comScore Introduces Extended Web


13% - ights/Press-Releases/2008/10/comScore-Introduces-Extended-Web

comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness

comScore, Inc. and EXPO Communications, Inc., a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The results indicate that the highest performing user-generated...
13% - ights/Press-Releases/2010/10/comScore-ARS-Study-Finds-User-Generated-Video-Reviews-Exhibit-Elements-of-Sales-Effectiveness