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Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies
10% - ights/Presentations-and-Whitepapers/2014/Optimizing-Content-and-Marketing-Strategies-for-Todays-Health-Insurance-Shopper

comScore’s US Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving...
12% - ights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download

The U.S. Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s...
2% - ights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report

comScore Releases July 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 190.3 million Americans watched online content videos in July 2014. Google Sites ranked as the top video content...
10% - ights/Rankings/comScore-Releases-July-2014-US-Online-Video-Rankings

comScore Announces Launch of MMX Multi-Platform in Russia


7% - ights/Press-Releases/2014/8/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Russia

iPhone Users Earn Higher Income Engage More on Apps than Android Users

The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android...
3% - ights/Infographics/iPhone-Users-Earn-Higher-Income-Engage-More-on-Apps-than-Android-Users

comScore Selected by thePlatform to Provide Video Content and Advertising Analytics and Reporting

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and thePlatform, the leading white-label video publishing company, today announced the integration of comScore’s Digital Analytix into thePlatform’s mpx video publishing system.
10% - ights/Press-Releases/2014/8/comScore-Selected-by-thePlatform-to-Provide-Video-Content-and-Advertising-Analytics-and-Reporting

comScore Announces the Beta Release of Mobile Metrix in Finland

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in Finland for reporting of mobile browser and app audiences on smartphones and tablets.
7% - ights/Press-Releases/2014/8/comScore-Announces-the-Beta-Release-of-Mobile-Metrix-in-Finland

comScore Appoints Mel Wesley as Chief Financial Officer

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Mel Wesley will be joining the company as Chief Financial Officer, effective August 29th.
5% - ights/Press-Releases/2014/8/comScore-Appoints-Mel-Wesley-as-Chief-Financial-Officer

comScore-Acquires-MdotLabs-to-Augment-its-Non-Human-Traffic-Detection-Technology

comScore (NASDAQ: SCOR) today announced that it has acquired MdotLabs to augment its non-human traffic (NHT) detection methods used in the Media Metrix and validated Campaign Essentials (vCE) product suites.
5% - ights/Press-Releases/2014/8/comScore-Acquires-MdotLabs-to-Augment-its-Non-Human-Traffic-Detection-Technology