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comScore Releases March 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad...
10% - ights/Press-Releases/2014/4/comScore-Releases-March-2014-US-Online-Video-Rankings

Putting the CrossMedia Measurement Future into Focus A QA with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer,...
8% - ights/Blog/Putting-the-CrossMedia-Measurement-Future-into-Focus-A-QA-with-Manish-Bhatia

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile)...
5% - ights/Press-Releases/2014/4/comScore-Now-Offers-Actionable-Brand-Metrics-for-Mobile-Advertising-on-Smartphones-and-Tablets

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the US

Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting...
12% - ights/Infographics/Camera-Content-Drives-Surge-Among-Mobile-First-Social-Networks-in-the-US

Trends Shaping Local Search in 2014

In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases.
5% - ights/Presentations-and-Whitepapers/2014/Trends-Shaping-Local-Search-in-2014

comScore Releases February 2014 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video...
10% - ights/Press-Releases/2014/4/comScore-Releases-February-2014-US-Online-Video-Rankings

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being...
5% - ights/Blog/comScore-Video-Measurement-Leading-the-Upfronts

comScores Latest White Paper 2014 US Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major...
6% - ights/Press-Releases/2014/4/comScores-Latest-White-Paper-2014-US-Digital-Future-in-Focus-Available-for-Download

Putting the Digital Advertising Future into Focus A QA with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital...
6% - ights/Blog/Putting-the-Digital-Advertising-Future-into-Focus-A-QA-with-Anne-Hunter

comScore Launches Mobile Metrix in Turkey

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets.
5% - ights/Press-Releases/2014/4/comScore-Launches-Mobile-Metrix-in-Turkey