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Batanga Media Becomes First Hispanic Data Partner for comScore vCE

Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product....
7% - ights/Press-Releases/2014/2/Batanga-Media-Becomes-First-Hispanic-Data-Partner-for-comScore-vCE

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® Vice President Jodi McDermott examines how emerging multi-platform...
10% - ights/Presentations-and-Whitepapers/2014/Digital-Analytics-Association-LA-Symposium-Marketing-to-the-Multi-Platform-Majority

comScore Appoints Manish Bhatia as Chief Revenue Officer

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Manish Bhatia has joined the company in the newly created position of Chief Revenue Officer.
3% - ights/Press-Releases/2014/2/comScore-Appoints-Manish-Bhatia-as-Chief-Revenue-Officer

comScore to Appoint Serge Matta Chief Executive Officer

comScore, Inc. today announced that its Board of Directors has appointed Serge Matta as Chief Executive Officer, effective March 1, 2014. Concurrently, Dr. Magid Abraham, comScore’s co-founder and current Chief Executive Officer, will become Executive...
5% - ights/Press-Releases/2014/2/comScore-to-Appoint-Serge-Matta-Chief-Executive-Officer

comScore_and_Google_Partner

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
6% - ights/Press-Releases/2014/2/comScore_and_Google_Partner

Why Are Millennials So Mobile

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials...
3% - ights/Blog/Why-Are-Millennials-So-Mobile

2014 Olympic Winter Games in Digital Numbers

The Olympic Winter Games start today in Sochi, Russia, where 88 nations and more than 2,500 athletes representing 15 different winter sport disciplines will compete for some of sport’s most coveted medals. Online users around the globe are already browsing...
25% - ights/Infographics/2014-Olympic-Winter-Games-in-Digital-Numbers

comScores Latest White Paper Marketing to Millennials Available for Download

comScorerecently published its latest white paper Marketing to Millennials: 5 Things Every Marketer Should Know. The paper, available to the public as a complimentary download, provides companies with important context for understanding the media consumption...
9% - ights/Press-Releases/2014/2/comScores-Latest-White-Paper-Marketing-to-Millennials-Available-for-Download

See Which Ads Won The Battle for Super Bowl Buzz

The Super Bowl is not only one of the biggest sporting events each year in the U.S. but is also one of the largest television events. The previous three Super Bowls had over 100 million viewers each !
4% - ights/Blog/See-Which-Ads-Won-The-Battle-for-Super-Bowl-Buzz

Belgium Digital Market Overview

During his session, comScore will present some prevailing 2013 trends in changing digital behaviour and online video, with a special review of online shopping.
7% - ights/Presentations-and-Whitepapers/2014/Belgium-Digital-Market-Overview