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Accessing Travel Sites via Mobile is Growing 6 Times Faster than PC in Italy

Mobile content consumption is on the rise and the travel category has gained popularity in Italy during the summer months. Almost 4.5 million users accessed a site in the travel category via their smartphone in the three month average ending June 2013...
9% - ights/Infographics/Accessing-Travel-Sites-via-Mobile-is-Growing-6-Times-Faster-than-PC-in-Italy

comScore to Present at the Oppenheimer 16th Annual Technology, Internet and Communications Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Ken Tarpey, Chief Financial Officer, will present at the Oppenheimer 16th Annual Technology, Internet and Communications Conference in Boston, MA on Tuesday,...
7% - ights/Press-Releases/2013/7/comScore-to-Present-at-the-Oppenheimer-16th-Annual-Technology-Internet-and-Communications-Conference

comScore Introduces Digital Measurement of Health Insurance Exchanges

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of a new service that provides detailed, aggregated and anonymous online usage metrics for the new health insurance marketplace, which opens October...
5% - ights/Press-Releases/2013/7/comScore-Introduces-Digital-Measurement-of-Health-Insurance-Exchanges

The UK Mobile Gaming Landscape

Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis....
13% - ights/Blog/The-UK-Mobile-Gaming-Landscape

Get Mobile Now

Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector....
8% - ights/Blog/Get-Mobile-Now

2013 Southeast Asia Digital Future in Focus

comScore presents the 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce.
5% - ights/Presentations-and-Whitepapers/2013/2013-Southeast-Asia-Digital-Future-in-Focus

comScore Releases June 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 183 million Americans watched more than 44 billion online content videos in June, while the number of video...
10% - ights/Press-Releases/2013/7/comScore-Releases-June-2013-US-Online-Video-Rankings

Microsoft Advertising to Use comScore vCE for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns...
8% - ights/Press-Releases/2013/7/Microsoft-Advertising-to-Use-comScore-vCE-for-Digital-Ad-Inventory-Optimization

comScore Online Ad Delivery Findings Featured in the Journal of Advertising Research

The article, authored by comScore Chairman Gian Fulgoni, Senior Analyst Stephanie Adamo and me, discussed a compilation of results from landmark validated Campaign Essentials™ (vCE®) Charter Studies conducted in the US, Europe and Canada.
5% - ights/Blog/comScore-Online-Ad-Delivery-Findings-Featured-in-the-Journal-of-Advertising-Research

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
3% - ights/Press-Releases/2013/6/New-Pharma-Digital-Marketing-Benchmarks-Reveal-Significant-Increase-in-Effectiveness-in-Recent-Years