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How Search is Helping Quora Break Through to the Mass Market

Every day we have questions that need answers, and almost always we turn to the web. The questions we ask and the answers we require can be pretty straight forward: we need to find an address, or a website that has the right pair of jeans for us, or a...
9% - ights/Blog/How-Search-is-Helping-Quora-Break-Through-to-the-Mass-Market

1 in 8 European Smartphone Owners Conducted a Retail Transaction on their Device

The study showed that the EU5 mobile retail audience nearly doubled over the past year, with 1 in 6 smartphone users accessing online retail sites and apps on their device. In addition, 1 in 8 EU5 smartphone users actually completed a retail transaction...
2% - ights/Press-Releases/2012/7/1-in-8-European-Smartphone-Owners-Conducted-a-Retail-Transaction-on-their-Device

The Great American Smartphone Migration

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of first-time U.S. smartphone owners with insights from the comScore MobiLens service. The study found that nearly half of feature phone subscribers...
2% - ights/Press-Releases/2012/7/The-Great-American-Smartphone-Migration

9 in 10 Chilean Web Users Tune In To Online Video

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on online video viewing activities in Chile with insights from its comScore Video Metrix service. The study found that Chile ranked as the most engaged online...
9% - ights/Press-Releases/2012/7/9-in-10-Chilean-Web-Users-Tune-In-To-Online-Video

comScore Releases June 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched 33 billion online content videos in June. Video advertising...
10% - ights/Press-Releases/2012/7/comScore-Releases-June-2012-US-Online-Video-Rankings

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

comScore, Inc. and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara.
4% - ights/Press-Releases/2012/7/comScore-and-Facebook-Release-European-Insights-About-Earned-and-Paid-Media-Reach-and-Effectiveness

Smartphones and Tablets Drive a Growing Share in Argentina

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on connected device usage in Argentina from its Device Essentials service. The report found that digital media consumption via connected devices...
7% - ights/Press-Releases/2012/7/Smartphones-and-Tablets-Drive-a-Growing-Share-in-Argentina

comScore Reports May 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2012. The study surveyed...
4% - ights/Press-Releases/2012/7/comScore-Reports-May-2012-U.S.-Mobile-Subscriber-Market-Share

Getting Smart US Smartphone Population Reaches 110 Million Consumers

Smartphones are changing how, when, where and even why consumers connect to digital content, drastically altering the digital landscape in just a few short years.
9% - ights/Infographics/Getting-Smart-US-Smartphone-Population-Reaches-110-Million-Consumers

What's Driving DTC Ad Effectiveness in 2012?

A comprehensive analysis of more than 200 DTC campaigns tested by comScore, showing a monumental shift in the drivers of effective DTC advertising over the last three years.
7% - ights/Presentations-and-Whitepapers/2012/What-s-Driving-DTC-Ad-Effectiveness-in-2012