Android Accounts for Largest Share of Internet Page Views on Mobile Phones, While iPad Leads the Tablet Market in Consumption
Buenos Aires, Argentina, July 10, 2012 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on connected device usage in Argentina from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile phones drove 70.4 percent of traffic, while tablets accounted for 25.2 percent.
“Internet consumption in Argentina is beginning to change in a meaningful way as consumers embrace a growing number of devices to stay connected,” said Marcos Christensen, Comscore country manager for Argentina. “Understanding how consumers are using smartphones and tablets to consume content will be of growing importance for publishers and advertisers seeking to engage their audiences wherever and however they are consuming media content.”
Key findings on Argentina’s connected device market include:
Nearly 4 in Every 5 Tablet Page Views Happen on iPads
In March 2012, Android led as the top mobile platform, accounting for 56.3 percent of mobile phone page views. iOS drove 10.7 percent of mobile traffic, while Symbian closely followed accounting for 10.6 percent of mobile page views. iPads dominated the tablet market, accounting for nearly 4 in every 5 page views occurring on tablet devices during the month, while Android tablets accounted for 19.5 percent of tablet traffic.
These findings and others were presented by Marcos Christensen during Online Marketing Day Buenos Aires. To download a copy of the presentation, please visit: https://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/Internet_Desde_Dispositivos_Moviles
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Ana Laura Zain
Sr. Manager, Corporate Marketing, EMEA
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