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Balotaje en Argentina Que nos dicen las plataformas sociales

A pocos días del balotaje en Argentina, Comscore ofrece un resumen sobre cómo evolucionan las estrategias políticas de los líderes más prominentes del país y cómo se manifiesta su engagement en sus perfiles de redes sociales. Después de cuatro años con...
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TV Audience Optimization

Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
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ICC Cricket World Cup 2023: A wish of a billion hearts

The beginning of October marked the start of the biggest cricket tournament of the year, the ICC Men’s Cricket World Cup 2023. This 10-nation tournament will be played to crown the new champion of the One Day International format of the game – the final...
4% - ights/Blog/ICC-Cricket-World-Cup-2023-A-wish-of-a-billion-hearts

Acast Inks Global Partnership with Proximic by Comscore

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore to enable cookie-free audience targeting for podcast advertisers around the world.
4% - ights/Press-Releases/2023/11/Acast-Inks-Global-Partnership-with-Proximic-by-Comscore

The future of cross-platform measurement

While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating, measuring and learning, we have...
4% - ights/Blog/The-future-of-cross-platform-measurement

L effetto della serie Beckham sui social media

Fisher Stevens' documentary series 'Beckham' premiered on Netflix in October 2023. The four-part miniseries chronicles English footballer David Beckham's story – covering his career on the pitch spanning various international clubs and featuring interviews...
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Reach Frequency and Beyond

As this season’s NFL audiences have shown, they continue to fragment across screens.
4% - ights/Blog/Reach-Frequency-and-Beyond

Transcending audience measurement: social media incremental reach

In today's dynamic digital landscape, our clients and partners are increasingly emphasizing the importance of social media in their businesses.
9% - ights/Blog/Transcending-audience-measurement-social-media-incremental-reach

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
7% - ights/Press-Releases/2023/10/Cadent-Adds-Proximic-by-Comscore-to-Cadent-Aperture-Platform-for-Enhanced-ID-Based-Audience-Targeting

Monetizing the Full Value of the Consumer for Brands and Publishers

Social platforms have the ability to move an audience through the holistic purchase funnel – from awareness all the way through conversion and beyond.
4% - ights/Blog/Monetizing-the-Full-Value-of-the-Consumer-for-Brands-and-Publishers