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Online Video Advertising 2012 and Beyond Webinar

During this session we review the online video advertising landscape, and how YouTube Partners can quantify their audiences to the advertisers and agencies that are poised to drive online video ad spend in the coming years.
5% - ights/Presentations-and-Whitepapers/2011/Online-Video-Advertising-2012-and-Beyond-Webinar

comScore Releases Report, “The Effects of the Recession on Brand Loyalty and 'Buy Down' Behavior: 2011 Update”

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. The report analyzes how the most recent U.S. recession has impacted consumer...
8% - ights/Press-Releases/2011/11/comScore-Releases-Report-The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior-2011-Update

comScore Study Reveals Declining Percent of US Consumers Buying the Brand They Want Most

Today, comScore released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. To download a complimentary copy of the report, visit http://www.comscore.com/BuyDown2011. In a survey conducted...
11% - ights/Infographics/comScore-Study-Reveals-Declining-Percent-of-US-Consumers-Buying-the-Brand-They-Want-Most

The Interconnection of Facebook Fan Pages

As sociable beings in an interconnected world, our social networks have intuitive importance in our everyday lives. These networks influence the movies we watch, the music we buy, the parties we attend, and the friends we keep. Our associations – both...
3% - ights/Blog/The-Interconnection-of-Facebook-Fan-Pages

Overview of BRIC Internet Markets

In this presentation on the overview of the BRIC markets (Brazil-Russia-India-China), comScore’s Delphine Gatignol will use industry insights to provide a picture of today’s emerging markets.
10% - ights/Presentations-and-Whitepapers/2011/Overview-of-BRIC-Internet-Markets

comScore, seleccionado para la medición de la audiencia online en España

comScore, seleccionado para la medición de la audiencia online en España Las Juntas Directivas de AIMC e IAB Spain han ratificado la resolución de la Mesa de Contratación Digital tras valorar las propuestas presentadas durante el mes de septiembre. El...
18% - ights/Press-Releases/2011/10/comScore-seleccionado-para-la-medicion-de-la-audiencia-online-en-Espana

Smartphones and Tablets Drive Nearly 5 Percent of Digital Traffic in EU5

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the mobile and connected device landscape across five leading European markets (France, Germany, Italy, Spain and the United Kingdom). The data shows...
6% - ights/Press-Releases/2011/10/Smartphones-and-Tablets-Drive-Nearly-5-Percent-of-Digital-Traffic-in-EU5

Online Video Content on the Rise in the U.S.

Online Video Content has seen impressive growth in the past year, up 28 percent versus year ago to nearly 40 million videos viewed in September 2011.
11% - ights/Infographics/Online-Video-Content-on-the-Rise-in-the-US

The NFL & Fantasy Football: A Match Made in Search Heaven

The Internet created an ideal environment for the growth and adoption of fantasy football as the powerhouse of engagement that it is today. This engagement has translated into what is now a multi-billion dollar industry, making it a highly competitive...
2% - ights/Blog/The-NFL-Fantasy-Football-A-Match-Made-in-Search-Heaven

comScore Releases September 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in September for an average of 19.5 hours per...
10% - ights/Press-Releases/2011/10/comScore-Releases-September-2011-US-Online-Video-Rankings