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What is Advertising Addressability?

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
6% - ights/Blog/What-is-Advertising-Addressability

El auge global de la Television Conectada CTV

The market for Connected TV (CTV) is expanding globally. While the U.S. leads with 238 million monthly viewers, non-U.S. markets are booming with an average annual growth rate of 16% as of May 2023.
6% - ights/Blog/Global-rise-of-CTV

Comscore Scores Expanded Partnership with the Green Bay Packers

As the NFL kicks-off its 2023-2024 season, Comscore announced the continuation of its successful media measurement collaboration with the Green Bay Packers, one of the nation’s oldest professional sports teams.
3% - ights/Press-Releases/2023/9/Comscore-Scores-Expanded-Partnership-with-the-Green-Bay-Packers

Representation in media Taking a cue from BillionGirlSummer

Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
5% - ights/Blog/Representation-in-media-Taking-a-cue-from-BillionGirlSummer

2023 State of Streaming

Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
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The Video World is Growing FAST

Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023.
4% - ights/Press-Releases/2023/8/The-Video-World-is-Growing-FAST

Quick Guide to the 2023 FIFA Womens World Cup

Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around the tournament.
2% - ights/Blog/Quick-Guide-to-the-2023-FIFA-Womens-World-Cup

Summer Box office revival on the path to a $4 billion milestone

As Labor Day approaches, the U.S. Box Office is close to reaching a key milestone: the $4 billion domestic benchmark for the summer season. This target brings the box office closer to pre-pandemic levels and builds strongly on the recovery recorded in...
2% - ights/Blog/Summer-Box-office-revival-on-the-path-to-a-4-billion-milestone

Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
1% - ights/Press-Releases/2023/8/Gender-Equality-Measurement-for-digital-platforms

What is Contextual Targeting

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
8% - ights/Blog/What-is-Contextual-Targeting