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comScore Launches Audience Advantage™ Predictive Modeling Platform to Help Publishers Optimize Audiences for Digital Ad Campaigns
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to...
5% -
ights/Press-Releases/2010/2/comScore-Launches-Audience-Advantage-Predictive-Modeling-Platform-to-Help-Publishers-Optimize-Audiences-for-Digital-Ad-Campaigns
comScore to Speak 12th Annual Credit Suisse Global Services Conference
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Ken Tarpey, chief financial officer, will present at the 12th Annual Credit Suisse Global Services Conference in Phoenix, Arizona. The presentation is scheduled...
8% -
ights/Press-Releases/2010/2/comScore-to-Speak-12th-Annual-Credit-Suisse-Global-Services-Conference
Top Online Classifieds Sites in Brazil for January 2010
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top online classifieds sites in Brazil for January 2010. The data showed that OnLine eXchange (OLX) led this fast-growing category, which now reaches...
3% -
ights/Press-Releases/2010/2/Top-Online-Classifieds-Sites-in-Brazil-for-January-2010
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Dividends
Hello, my name is Frank Findley and I’m the VP Research at ARSgroup, which just this past week was acquired by comScore. ARSgroup is a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media...
4% -
ights/Blog/ARS-Findings-for-Retailers-Focus-on-Advertising-Creative-Can-Yield-Big-Dividends
comScore Announces Acquisition of ARSgroup
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has signed a definitive agreement to acquire the ARSgroup, a leading communications research agency specializing in the measurement of advertising persuasion...
4% -
ights/Press-Releases/2010/2/comScore-Announces-Acquisition-of-ARSgroup
ePharma Summit 2010 and the Importance of Metrics
Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportunity as most of the leading marketing minds for the...
15% -
ights/Blog/ePharma-Summit-2010-and-the-Importance-of-Metrics
comScore Releases 2009 U.S. Digital Year in Review
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2009 U.S. Digital Year in Review. The complimentary report recaps key trends in U.S. digital media landscape, including e-commerce, search, online video,...
3% -
ights/Press-Releases/2010/2/comScore-Releases-2009-U.S.-Digital-Year-in-Review
comScore Reports December 2009 U.S. Mobile Subscriber Market Share
comScore released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry over the three month period between September and December 2009. The report ranked the leading mobile original equipment manufacturers (OEMs)...
6% -
ights/Press-Releases/2010/2/comScore-Reports-December-2009-U.S.-Mobile-Subscriber-Market-Share
The 2009 U.S. Digital Year in Review
comScore presents the 2009 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories...
12% -
ights/Presentations-and-Whitepapers/2010/The-2009-U.S.-Digital-Year-in-Review
U.S. Online Video Market Continues Ascent as Americans Watch 33 Billion Videos in December
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2009 data from the comScore Video Metrix service, showing that nearly 178 million U.S. Internet users watched online video during the month. Online video viewing...
8% -
ights/Press-Releases/2010/2/U.S.-Online-Video-Market-Continues-Ascent-as-Americans-Watch-33-Billion-Videos-in-December
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