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Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
3% - ights/Blog/Online-Measurement-in-a-Privacy-Forward-Future

Food and Grocery Social Media Ranking by Engagement

The food and grocery industry in India is a large and diverse sector that includes a wide range of products, from packaged foods and beverages to fresh produce, meat, and dairy. It’s a sector that has been growing rapidly, driven by a growing population,...
3% - ights/Rankings/Food-and-Grocery-Social-Media-Ranking-by-Engagement

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
3% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones

Non-Resident Visitation to Top Local Sites in India

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on visitation to local sites in India by online users from outside of the country. The report found that among the top local news destinations in India, most...
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comScore Reports $36.3 Billion in Q3 2011 U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q3 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $36.3 billion for the quarter, up 13 percent versus year ago. This...
2% - ights/Press-Releases/2011/11/comScore-Reports-36.3-Billion-in-Q3-2011-U.S.-Retail-E-Commerce-Spending-Up-13-Percent-vs.-Year-Ago

The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial...
2% - ights/Blog/The-Now-is-Time

Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted...
2% - ights/Press-Releases/2011/3/Emerging-Auto-Insurance-and-Aggregator-Sites-Attracting-Meaningful-Share-of-Online-Auto-Insurance-Market

Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service....
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Online Pinboards – Is this the new way to Facebook?

With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given...
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State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction

comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers...
2% - ights/Blog/State-of-the-U.S.-Social-Networking-Market-Facebook-Maintains-Leadership-Position-but-Upstarts-Gaining-Traction