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The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights in May

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about 1...
2% - ights/Blog/The-Network-Effect-Facebook-Linkedin-Twitter-Tumblr-Reach-New-Heights-in-May

comScore Introduces Ad Metrix Social™ for Visibility into the Social Side of Display Advertising

comScore is excited to announce the introduction of Ad Metrix Social, a significant new product enhancement that provides unique detail and insight into the social side of display advertising. The availability of this new social measurement module helps...
2% - ights/Blog/comScore-Introduces-Ad-Metrix-Social-for-Visibility-into-the-Social-Side-of-Display-Advertising

Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile and Tablet Markets in 2012

Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such...
2% - ights/Blog/Putting-the-Mobile-Future-in-Focus-5-Stories-that-Will-Shape-the-Mobile-and-Tablet-Markets-in-2012

The Dawn of Hybrid Audience Measurement

It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. However, measuring audiences has been far more challenging,...
2% - ights/Blog/The-Dawn-of-Hybrid-Audience-Measurement

Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking...
2% - ights/Press-Releases/2011/10/Social-Networking-On-The-Go-U.S.-Mobile-Social-Media-Audience-Grows-37-Percent-in-the-Past-Year

The Great American Smartphone Migration

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of first-time U.S. smartphone owners with insights from the comScore MobiLens service. The study found that nearly half of feature phone subscribers...
2% - ights/Press-Releases/2012/7/The-Great-American-Smartphone-Migration

1 in 8 European Smartphone Owners Conducted a Retail Transaction on their Device

The study showed that the EU5 mobile retail audience nearly doubled over the past year, with 1 in 6 smartphone users accessing online retail sites and apps on their device. In addition, 1 in 8 EU5 smartphone users actually completed a retail transaction...
2% - ights/Press-Releases/2012/7/1-in-8-European-Smartphone-Owners-Conducted-a-Retail-Transaction-on-their-Device

Visitation to Travel Sites in India Surges 50 Percent

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Travel sites in India as measured by the comScore Media Metrix service. The report found that traffic to the Travel category grew to more than 14...
2% - ights/Press-Releases/2010/6/Visitation-to-Travel-Sites-in-India-Surges-50-Percent

More than Half of Argentines Online Visit Sports Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the online Sports category in Argentina based on data from its comScore Media Metrix service. The study found that Argentina ranked as the tenth largest...
2% - ights/Press-Releases/2011/7/More-than-Half-of-Argentines-Online-Visit-Sports-Sites

Accenture comScore and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store...
2% - ights/Press-Releases/2011/1/Accenture-comScore-and-dunnhumbyUSA-Announce-Initiation-of-Breakthrough-Study-to-Help-Improve-the-Value-of-CPG-Brand-Websites