The State of Social Media
Last week Comscore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption. The report highlights insights primarily from mobile markets in the U.S., Canada, UK, France, Germany, Spain, Italy and Japan.
2011 was a year of many mobile milestones, and 2012 promises to bring further growth to the industry. As we look to the year ahead, several key themes are set to define the future of the mobile and connected device landscape:
Mobile Ecosystem Battle Becoming a War
Tablets – The Fourth Screen is Going Mainstream
Mobile Disrupting the Traditional Retail Sales Funnel
Mind the Digital Omnivore
Consumers Ready to Hit Play On Mobile Video
2012 is sure to be a white hot year in the mobile marketplace, both in the U.S. and around the world. We hope this report helps bring the mobile future into focus so digital marketers can understand the important trends, consider their implications, and determine what they should be looking out for in the year ahead.
If you’d like to download Comscore’s 2012 Mobile Future in Focus report you can do so here. We also invite you to download our recently released 2012 U.S. Digital Future in Focus report if you haven’t already.