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comScore Announces Appointment of Eric Bosco as Chief Product Officer

comScore Announces Appointment of Eric Bosco as Chief Product Officer
5% - ights/Press-Releases/2010/1/comScore-Announces-Appointment-of-Eric-Bosco-as-Chief-Product-Officer

Growing Number of Smartphone Users Bodes Well for Mobile Web

Many key developments in digital media stand poised to redefine the way we consume content across platforms in 2010. Among these will be the introduction of paid-for content, further blurring of traditional TV broadcasting and online video distribution,...
9% - ights/Blog/Growing-Number-of-Smartphone-Users-Bodes-Well-for-Mobile-Web

comScore to Speak at the 12th Annual Needham Growth Stock Conference

comScore to Speak at the 12th Annual Needham Growth Stock Conference
10% - ights/Press-Releases/2010/1/comScore-to-Speak-at-the-12th-Annual-Needham-Growth-Stock-Conference

November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video...
7% - ights/Press-Releases/2010/1/November-Sees-Number-of-U.S.-Videos-Viewed-Online-Surpass-30-Billion-for-First-Time-on-Record

The Click and Affiliate Marketing

Yesterday, Fred Wilson posted some extremely interesting observations that relate to the problem of using clicks on referral links to measure attribution and assign credit to affiliates for referrals. Fred’s conclusion is that using clicks fails to give...
10% - ights/Blog/The-Click-and-Affiliate-Marketing

comScore to Speak at the 20th Annual Citi Global Entertainment, Media and Telecommunications Conference

comScore to Speak at the 20th Annual Citi Global Entertainment, Media and Telecommunications Conference
8% - ights/Press-Releases/2010/1/comScore-to-Speak-at-the-20th-Annual-Citi-Global-Entertainment-Media-and-Telecommunications-Conference

comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Ret...

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in...
7% - ights/Press-Releases/2009/12/comScore-Announces-New-Service-with-IRI-to-Measure-Impact-of-Online-Advertising-Campaigns-on-Sales-of-Consumer-Packaged-Goods-Brands-Across-All-Ret

Android: Crashing the Smartphone Party

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the release of its latest report on the mobile market, Android: Crashing the Smartphone Party. The report provides an overview of the current U.S. mobile environment...
3% - ights/Press-Releases/2009/12/Android-Crashing-the-Smartphone-Party

comScore Celebrates a Decade of Innovation

As this decade winds down to its conclusion, comScore would like to take a moment to reflect on what a decade it’s been. Founded in 1999 by our CEO Magid Abraham and Chairman Gian Fulgoni in the heyday of the dotcom bubble, comScore was one of only a...
6% - ights/Blog/comScore-Celebrates-a-Decade-of-Innovation

Online Credit Card Report 2009 Edition

comScore, Inc. (NASDAQ : SCOR), a leader in measuring the digital world, today released its Online Credit Card Report: 2009 Edition. The report provides an in-depth view of the online credit card industry, with a particular focus on how the economic environment,...
3% - ights/Press-Releases/2009/12/Online-Credit-Card-Report-2009-Edition