Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Hulu Extends All-Time High to 924 Million Videos Viewed
RESTON, VA, January 5, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2009 data from the Comscore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.
Top 10 Video Content Properties by Videos Viewed
Google Sites continued to rank as the top U.S. video property in November as it delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).
Top U.S. Online Video Content Properties* by Videos ViewedNovember 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Share (%) of Video
Total Internet : Total Audience
Fox Interactive Media
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google Sites attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo! Sites with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer). The average Hulu viewer watched 21.1 videos during the month, representing another all-time high for the property.
Top U.S. Online Video Content Properties* by Unique ViewersNovember 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
Top Video Ad Networks by Potential Reach
In November, Tremor Media ranked as the #1 video ad network with a potential reach of 85 million viewers, or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).
Top U.S. Online Video Ad Networks by Potential Reach of Unique ViewersNovember 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Tremor Media - Potential Reach
Advertising.com Video Network - Potential Reach
YuMe Video Network - Potential Reach
ScanScout Network - Potential Reach
SpotXchange Video Ad Network - Potential Reach
Break Media Video Ad Network - Potential Reach
BBE - Potential Reach
BrightRoll Video Network - Potential Reach
TidalTV - Potential Reach
Digital Broadcasting Group (DBG) - Potential Reach
Other notable findings from November 2009 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646email@example.com