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Hong Kong Internet Users Spend Twice as Much Time on Instant Messengers

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report on Web usage in Hong Kong. The report provided an overview of the most visited properties in Hong Kong and what activities captured the largest share...
4% - ights/Press-Releases/2009/10/Hong-Kong-Internet-Users-Spend-Twice-as-Much-Time-on-Instant-Messengers

Wharton’s Future of Advertising Project

Last Thursday, I spent a very interesting afternoon at the Wharton Business School as a member of the Global Advisory Board for the “The Future of Advertising Project” (FOA). It was a fun afternoon chatting with the likes of Rishad Tobaccowala (CEO of...
3% - ights/Blog/Wharton-s-Future-of-Advertising-Project

comScore Announces Availability of GamePlan

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of GamePlan, an audience targeting tool for gaming publishers and developers, which combines comScore’s broadly used consumer digital behavior with...
5% - ights/Press-Releases/2009/10/comScore-Announces-Availability-of-GamePlan

comScore Plan Metrix Mobile™ Now Available for Media Planning and Analysis on Mobile Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of comScore Plan Metrix Mobile, the next generation of its industry-leading Plan Metrix media planning tool for use with mobile consumer segments....
9% - ights/Press-Releases/2009/10/comScore-Plan-Metrix-Mobile-Now-Available-for-Media-Planning-and-Analysis-on-Mobile-Devices

The Dawn of Hybrid Audience Measurement

It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. However, measuring audiences has been far more challenging,...
2% - ights/Blog/The-Dawn-of-Hybrid-Audience-Measurement

comScore Submits Proposal to ABCe in U.K. for a new Person-Centric Measure for Web Site Server Measurement


3% - ights/Press-Releases/2009/10/comScore-Submits-Proposal-to-ABCe-in-U.K.-for-a-new-Person-Centric-Measure-for-Web-Site-Server-Measurement

GroupM Search and comScore Release Study on the Interplay Between Search Marketing and Social Media

GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted...
5% - ights/Press-Releases/2009/10/GroupM-Search-and-comScore-Release-Study-on-the-Interplay-Between-Search-Marketing-and-Social-Media

Sports is an International Online Phenomenon

In a time of media fragmentation, economic uncertainty, and increasing consumer participation in media….there is one certainty, people still love sports! Over the last year, on average, one third of the Internet population visited a sports entity during...
6% - ights/Blog/Sports-is-an-International-Online-Phenomenon

comScore CEO and Co-Founder Dr. Magid Abraham Announced as 2009 Recipient of AMA’s Charles Coolidge Parlin Marketing Research Award

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that comScore CEO and co-founder Dr. Magid Abraham has been named as the 2009 recipient of the American Marketing Association (AMA) and American Marketing Association...
2% - ights/Press-Releases/2009/9/comScore-CEO-and-Co-Founder-Dr.-Magid-Abraham-Announced-as-2009-Recipient-of-AMA-s-Charles-Coolidge-Parlin-Marketing-Research-Award

Google Sites Surpasses 10 Billion Video Views in August

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever...
7% - ights/Press-Releases/2009/9/Google-Sites-Surpasses-10-Billion-Video-Views-in-August