#RIPGRPs: Evolving the Metrics That Move Us Forward
Average Video Viewer Watched Nearly 10 Hours of Online Video During the Month
RESTON, VA, September 28, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released August 2009 data from the Comscore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.
Top 10 Video Content Properties by Videos Viewed
Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).
Top U.S. Online Video Content Properties* by Videos ViewedAugust 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos (000)
Share (%) of Videos
Total Internet
25,366,195
100.0
Google Sites
10,051,924
39.6
Microsoft Sites
546,547
2.2
Viacom Digital
539,471
2.1
Hulu
488,255
1.9
Fox Interactive Media
380,115
1.5
Yahoo! Sites
355,226
1.4
Turner Network
298,991
1.2
CBS Interactive
168,993
0.7
Disney Online
162,934
0.6
AOL LLC
156,871
0.
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).
Top U.S. Online Video Content Properties* by Unique ViewersAugust 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
161,109
157.4
121,393
82.8
54,859
10.0
51,583
6.9
48,914
7.8
42,415
12.7
38,513
35,688
4.7
28,151
10.6
28,092
5.6
Facebook.com
24,229
4.1
Top Video Ad Networks by Potential Reach
In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).
Top U.S. Online Video Ad Networks by Potential Unique ViewersAugust 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Viewer Penetration
Total Internet : Total Audience
Tremor Media - Potential Reach
68,010
42.2
YuMe Video Network - Potential Reach
59,100
36.7
ScanScout Network - Potential Reach
57,581
35.7
Broadband Enterprises Video Network - Potential Reach
54,858
34.1
BrightRoll Video Network - Potential Reach
53,369
33.1
Advertising.com Video Network - Potential Reach
52,996
32.9
SpotXchange Video Ad Network - Potential Reach
47,304
29.4
Break Media Video Ad Network - Potential Reach
35,672
22.1
Digital Broadcasting Group (DBG) - Potential Reach
26,537
16.5
TidalTV – Potential Reach
21,101
13.1
Other notable findings from August 2009 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com