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Adform Rolls-Out Comscore Predictive Audiences Globally

Adform, the leading global independent advertising platform, and Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expanded partnership, bringing Comscore Predictive Audiences to Adform’s...
2% - ights/Press-Releases/2022/12/Adform-Rolls-Out-Comscore-Predictive-Audiences-Globally

A Sports Filled Week in the Queen City

Local TV Snapshot: September 12-18
2% - ights/Blog/A-Sports-Filled-Week-in-the-Queen-City

WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the expansion of their longstanding...
2% - ights/Press-Releases/2022/3/WideOrbit-and-Comscore-Expand-Partnership-to-Power-Next-Generation-Automated-TV-Buying-and-Selling-at-Scale

Spotlight on the Power of Minority-Owned Media

Upfront season is here, and advertisers are increasing their focus on minority-owned and minority-focused media outlets when considering future ad spend. Minority-owned media have the unique power to capture engaged, segmented audiences for their advertisers....
2% - ights/Blog/Spotlight-on-the-Power-of-Minority-Owned-Media

Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That’s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
2% - ights/Press-Releases/2021/4/Comscore-Insights-Power-Award-Winning-Syracuse-University-Research-into-TV-Audience-Retention

GSTV Turns to Comscore for DOOH Audience Measurement

Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
2% - ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement

Comscore adiciona audiencias Social Incremental a sua principal ferramenta de medicao digital

Comscore today announced the inclusion of social metrics in its Media Metrix Multi-Platform suite which provides a deduplicated view of audiences across desktop, mobile, and social to enable publishers and brands to measure their comprehensive total digital...
2% - ights/Press-Releases/2023/10/Comscore-adds-Social-Incremental-Audiences-to-its-Digital-Measurement-Tool

The Big Game Beyond the Numbers

A fresh look at Super Bowl audiences, and their viewing behavior
2% - ights/Blog/The-Big-Game-Beyond-the-Numbers

Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
2% - ights/Blog/Monetization-Opportunities-for-Publishers

Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home Programmatic Audience Targeting

Comscore today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH).
2% - ights/Press-Releases/2021/10/Comscore-Announces-Agreement-with-Vistar-Media-to-Deliver-Digital-Out-of-Home-Programmatic-Audience-Targeting