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comScore Releases First Public Report on Web Usage in Peru

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first public study of Internet usage in Peru based on data from its online audience measurement and media planning service, comScore Media Metrix. The study found...
2% - ights/Press-Releases/2011/6/comScore-Releases-First-Public-Report-on-Web-Usage-in-Peru

Putting the 2013 U.S. Digital Future in Focus

Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital...
2% - ights/Blog/Putting-the-2013-U.S.-Digital-Future-in-Focus

7 of 10 Indian Web Users Watch Online Video in a Month

comScore today released its latest study on online video viewing in India based on data from its comScore Video Metrix service, which was launched in India earlier this year. The report found that 30.2 million online users in India watched online video...
2% - ights/Press-Releases/2011/3/7-of-10-Indian-Web-Users-Watch-Online-Video-in-a-Month

Colombia Internet Audience Increases 31 Percent in Past Year to Rank as Fastest-Growing Market in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia. The report found that Colombia is the fastest-growing Internet market in Latin America, growing 31 percent...
2% - ights/Press-Releases/2010/12/Colombia-Internet-Audience-Increases-31-Percent-in-Past-Year-to-Rank-as-Fastest-Growing-Market-in-Latin-America

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends....
2% - ights/Blog/Thoughts-on-Wal-Mart-and-ISP-Data

QR Code Usage Among European Smartphone Owners Doubles Over Past Year

Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several...
2% - ights/Press-Releases/2012/9/QR-Code-Usage-Among-European-Smartphone-Owners-Doubles-Over-Past-Year

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch...
2% - ights/Press-Releases/2016/4/CNN-Leverages-comScore-Xmedia-to-Capture-Unified-View-of-Cross-Media-Audience

Platform One Demand-Side Platform MarketOne Leverages comScore validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged comScore validated Campaign EssentialsTM (vCE®) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the...
2% - ights/Press-Releases/2016/6/Platform-One-Demand-Side-Platform-MarketOne-Leverages-comScore-validated-Campaign-Essentials

Cuatro simples preguntas para hacer de la publicidad algo mejor para todos

The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics.
2% - ights/Blog/Four-Simple-Questions-to-Make-Advertising-Better-for-Us

How Retailers Can Close the Loop between Planning and Sales in a Cross Channel Environment

No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but the potential payoff is huge.
2% - ights/Blog/How-Retailers-Can-Close-the-Loop-between-Planning-and-Sales-in-a-Cross-Channel-Environment