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AIs Role in the Partnership of Data Creativity

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
7% - ights/Blog/AIs-Role-in-the-Partnership-of-Data-Creativity

Descubriendo Insights y formatos eficaces en las redes sociales de Argentina

En el marco del Social Media Day Buenos Aires 2023, Comscore ofrece una presentación exhaustiva que analiza el consumo de contenido digital actual. Su objetivo es ayudar a los profesionales del marketing y medios a comprender mejor a sus audiencias y...
8% - ights/Presentations-and-Whitepapers/2023/Descubriendo-Insights-y-formatos-eficaces-en-las-redes-sociales-de-Argentina

Fast facts: 2023 Glastonbury Festival

The Glastonbury Festival of Contemporary Performing Arts has recently concluded its latest edition, solidifying its standing as a premier music event, and achieving a 99% higher engagement on social media than four years ago.
5% - ights/Infographics/Fast-facts-2023-Glastonbury-Festival

The rise of short form video in India

The uptake of short form video format on social networks has been breathtaking
6% - ights/Infographics/The-rise-of-short-form-video-in-India

Proximic by Comscore Announces 5000 Advertiser Milestone for ID free Predictive Audience Solution

Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.
4% - ights/Press-Releases/2023/6/Proximic-by-Comscore-Announces-5000-Advertiser-Milestone-for-ID-free-Predictive-Audience-Solution

Advertising to Gen Z

Comscore's ‘Advertising to Gen Z’ report takes a deep dive into data around what makes this consumer tick
5% - ights/Presentations-and-Whitepapers/2023/Advertising-to-Gen-Z

Fast facts 2023 Indian Premier League

How did content surrounding the 2023 Indian Premier League (IPL) perform on social media? Which brands engaged the most? And what content hit a six across the different social platforms? Find out below!
11% - ights/Infographics/Fast-facts-2023-Indian-Premier-League

Relevance is the new Reach: Comscore Interact London 2023 Summit

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions,...
6% - ights/Blog/Relevance-is-the-new-Reach-Comscore-Interact-London-2023-Summit

The Rise of Short Form Video in the UK

The uptake of short form video format on social networks has been breathtaking
6% - ights/Infographics/The-Rise-of-Short-Form-Video-in-the-UK

Fast Facts 2023 Eurovision Song Contest

How did the 2023 Eurovision content perform on social media? Who were the top broadcasters? And what content hit a high note? Find out below!
11% - ights/Infographics/Fast-Facts-2023-Eurovision-Song-Contest