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Internet Usage in New Zealand


2% - ights/Press-Releases/2007/04/Internet-Usage-in-New-Zealand

Traditional French Media Outlets


2% - ights/Press-Releases/2007/06/Traditional-French-Media-Outlets

Becoming "Essential"​ Post-Covid

We know the startup refrain ad nauseum… you need to be “need to have” vs “nice to have” – it’s potentially some of the most useless advice you ever get from VCs, who act like this maxim is some kind of revelation – sort of in the vein of ‘hire A players’,...
2% - ights/Blog/Becoming-Essential-Post-Covid

Comscore Announces Leadership Appointments

Comscore today announced several leadership appointments. Effective immediately, Dr. David Algranati will assume the role of Chief Innovation Officer. Additionally, Greg Dale has been appointed as Chief Operating Officer. Jon Lieberman will assume the...
2% - ights/Press-Releases/2022/8/Comscore-Announces-Leadership-Appointments

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
2% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
2% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

Top US Web Sites

comScore Media Metrix Announces Top 50 U.S. Internet Property Rankings for January 2004
2% - ights/Press-Releases/2004/02/Top-US-Web-Sites

What’s My Comp Index?

In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp index?” For those who may not be familiar with this term,...
1% - ights/Blog/What-s-My-Comp-Index

What History Tells Us About Facebook’s Potential as a Search Engine

The number of searches conducted on Facebook has been surging over the past year, more than doubling to 647 Million searches in the US as of March. While their numbers still pale in comparison to the 10.5 billion searches generated on Google during the...
1% - ights/Blog/What-History-Tells-Us-About-Facebook-s-Potential-as-a-Search-Engine

The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend...
1% - ights/Blog/The-Duplication-Complex-Failing-to-Acknowledge-the-Importance-of-Mobile-Only-Audiences