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Brandwatch


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Key Trends in Mobile Content Usage & Mobile Advertising

Kevin Muoio, discusses key drivers and trends in mobile content usage & advertising.
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CTV - A Modern Reintroduction

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. The term CTV now represents the modern definition of...
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Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
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Indonesia Video Leaning Towards Shorter-Form Content on Desktop

Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. Here are key findings uncovered for the Indonesia market.
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3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
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BBB22

Nesta análise, reunimos alguns dados sobre o desempenho do programa de TV BBB22 nas redes sociais. Todos os insights levantados pela Comscore usaram as ferramentas Brandwatch e Shareablee de 17 de Janeiro a 26 de Abril de 2022.
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Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong.
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Content Pulse

Content Pulse, Powered by Shareablee, provides an end-to-end tool to develop, measure, and optimize your social content strategy. Analyze the latest content to stay close to trends, topics and what matters to the always-on digital consumer.
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How the NBA Approaches Branded Content on Social

Melissa Brenner, EVP of Digital Media for the NBA, in conversation with Shareablee CEO Tania Yuki, recorded at Shareablee's INTERACT Summit in Times Square on May 3rd.
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