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Branded Content Propiedades Bancarias de Chile

El contenido patrocinado cada vez comienza a tomar más relevancia para las marcas, permitiéndoles incorporar de manera orgánica contenido promocional en los canales sociales de diferentes Publishers. En conjunto con Shareablee, les presentamos los contenidos...
11% - ights/Blog/Branded-Content-Propiedades-Bancarias-de-Chile

Branded content Industria Alimentaria en Colombia

El contenido patrocinado cada vez comienza a tomar más relevancia para las marcas, permitiéndoles incorporar de manera orgánica contenido promocional en los canales sociales de diferentes Publishers. En conjunto con Shareablee, les presentamos los contenidos...
11% - ights/Blog/Branded-content-Industria-Alimentaria-en-Colombia

Branded content Propiedades de Retail Argentina

El contenido patrocinado cada vez comienza a tomar más relevancia para las marcas, permitiéndoles incorporar de manera orgánica contenido promocional en los canales sociales de diferentes Publishers. En conjunto con Shareablee, les presentamos los contenidos...
11% - ights/Blog/Branded-content-Propiedades-de-Retail-Argentina

Infografía Perfil del Visitante a Sitios de Retail en Mexico

La presente infografía muestra “El perfil del visitante a sitios de Retail en México” junto con las principales tendencias de consumo y su forma de involucrarse con las distintas propiedades de la cateogría.
11% - ights/Infographics/Infografia-Per-l-del-Visitante-a-Sitios-de-Retail-en-Mexico

Understanding The Potentially Persuasive Power of Consumer-Produced Content

comScore and EXPO present findings from a joint study evaluating the power of consumer-produced video content. The study evaluates the likelihood of user-generated videos to exhibit elements of sales effectiveness that are commonly found in persuasive,...
11% - ights/Presentations-and-Whitepapers/2010/Understanding-The-Potentially-Persuasive-Power-of-Consumer-Produced-Content

Majority of US Mobile Users Now Access Mobile Media

September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience ...
11% - ights/Infographics/Majority-of-US-Mobile-Users-Now-Access-Mobile-Media

Game On! Online Sport Content Grows Around the Globe

Having recently joined comScore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the sporting world compared to other industries, but there...
11% - ights/Blog/Game-On!-Online-Sport-Content-Grows-Around-the-Globe

Comscore’s ‘Epidemic Brand Safety Filter’ Lets Brands Opt Out Of Virus News

Rachel Gantz, GM of Activation Solutions at Comscore, discusses the launch of Comscore's Epidemic Brand Safety Filter with BeetTV's Robert Andrews.
11% - ights/Videos/Interview/Comscore-s-Epidemic-Brand-Safety-Filter-Lets-Brands-Opt-Out-Of-Virus-News

Smartphones and Tablets Fuel the Rise of the Digital Omnivore

The rise of smartphones and tablets has drastically altered consumers' digital media consumption, changing the way people access content, where they consume it and the frequency of consumption. This evolution of digital device interaction has given rise...
11% - ights/Infographics/Smartphones-and-Tablets-Fuel-the-Rise-of-the-Digital-Omnivore

How Finland Online Users consume Content across Mobile Devices

While today’s Multi-Platform-Users’ ubiquitous media consumption provides publishers and advertisers with new playing fields and opportunities to engage with audiences, it also increases the need for platform-specific insights.
11% - ights/Infographics/How-Finland-Online-Users-consume-Content-across-Mobile-Devices