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Shareablee INTERACT summit featuring Frank Kavilanz
How WarnerMedia Built a Market-Leading Branded Content Business, Powered by Data: Frank Kavilanz
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ights/Videos/Interview/Shareablee-INTERACT-summit-featuring-Frank-Kavilanz
The CNN Cross-Media Report
In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors,...
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ights/Presentations-and-Whitepapers/2016/The-CNN-Cross-Media-Report
Tablet Audience Nearly 3x as Likely to Watch Video as Smartphone Users
Tablets are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home. New insights from comScore TabLens found that more than half of U.S. tablet users watched video and/or TV...
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ights/Infographics/Tablet-Audience-Nearly-3x-as-Likely-to-Watch-Video-as-Smartphone-Users
UK Online Audience Increasingly Exposed to Video Ads
In the UK, the number of online viewers watching content videos was stable over the past six months, with 33.3 million unique viewers during September 2011. The number of people watching content videos online had a relatively steady growth rate of 4 percent...
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ights/Infographics/UK-Online-Audience-Increasingly-Exposed-to-Video-Ads
UK Males Far More Engaged with Online Videos
21.9 million UK internet users were exposed to a video ad stream and 33.3 million UK internet users watched a content video in January 2012. A demographic analysis revealed that males were far more engaged with content videos, accounting for 74.7 percent...
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ights/Infographics/UK-Males-Far-More-Engaged-with-Online-Videos
An Average Monday in the UK: PCs for Lunch Tablets for Dinner
In todays multi-platform environment many people consume content on the go using different devices throughout the day. Looking at the share of device page traffic on a typical work day in the UK, we can see that mobiles capture the largest share of page...
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ights/Infographics/An-Average-Monday-in-the-UK-PCs-for-Lunch-Tablets-for-Dinner
Mexicos Presidential Election Drives More than 3 Million People to Political Websites in June
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of visitation to political sites in Mexico leading up to the country’s July 1 presidential election. The report found that more than 3 million people visited...
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ights/Press-Releases/2012/8/Mexicos-Presidential-Election-Drives-More-than-3-Million-People-to-Political-Websites-in-June
comScore Products Certified in Europe by ABC and OJD
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that solutions across its audience measurement, mobile and advertising effectiveness product suites have been certified in Europe by leading industry associations,...
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ights/Press-Releases/2012/8/comScore-Products-Certified-in-Europe-by-ABC-and-OJD
comScore Media Metrix is the First Digital Content Audience Measurement Service Accredited by the Media Rating Council
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced today that the Media Rating Council (MRC) has voted to grant accreditation to Media Metrix®, comScore’s flagship syndicated digital audience measurement service....
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ights/Press-Releases/2016/1/comScore-Media-Metrix-is-the-First-Digital-Content-Audience-Measurement-Service-Accredited-by-the-Media-Rating-Council
comScore Partners with DEG
comScore (NASDAQ: SCOR) today announced a partnership with The Digital Entertainment Group (DEG) for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi service, focused on efforts to further expand the market coverage...
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ights/Press-Releases/2016/9/comScore-Partners-with-DEG
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