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The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform...
10% - ights/Presentations-and-Whitepapers/2015/The-Rise-of-the-Multi-Platform-Viewer

Sports Content Consumption by Region in Australia

In February 2011, 219 million minutes were spent consuming Sports content online in Australia. When looking at how this breaks down by geography, we see that New South Wales, home to Sydney, accounted for the largest share of minutes spent at the Sports...
10% - ights/Infographics/Sports-Content-Consumption-by-Region-in-Australia

96 Percent of Online Users in Peru Consume Entertainment Content

Peruvians displayed a strong attraction to Entertainment content with 96.4% of the country's online population visiting a site within the category in September 2011. YouTube.com led as the most-visited Entertainment site reaching 3.4 million visitors,...
10% - ights/Infographics/96-Percent-of-Online-Users-in-Peru-Consume-Entertainment-Content

Online Video Boom Signals Sea Change in Video Ecosystem

Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content.
10% - ights/Infographics/Online-Video-Boom-Signals-Sea-Change-in-Video-Ecosystem

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In total, the findings showed that 141,000 impressions...
10% - ights/Infographics/Nearly-3-out-of-4-Ad-Campaigns-Deliver-Ads-Adjacent-to-Brand-Inappropriate-Content

Why Chromes Cookie Decision Wont Halt Privacy Progress

In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “will they, won’t they” waiting game.
10% - ights/Blog/Why-Chromes-Cookie-Decision-Wont-Halt-Privacy-Progress

75 of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can...
10% - ights/Infographics/75-of-Millennials-in-Brazil-Either-Access-the-Internet-on-Multiple-Platforms-or-Exclusively-on-Mobile

comScore and Adobe Partner to Deliver Seamless CrossPlatform Audience Insights

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. We’re in a dynamic world that’s characterized...
10% - ights/Blog/comScore-and-Adobe-Partner-to-Deliver-Seamless-CrossPlatform-Audience-Insights

Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more...
10% - ights/Press-Releases/2010/10/Orkut-Continues-to-Lead-Brazil-s-Social-Networking-Market-Facebook-Audience-Grows-Fivefold

Comscore Launches Brand Suitability Protections for Coronavirus Content

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear...
10% - ights/Press-Releases/2020/3/Comscore-Launches-Brand-Suitability-Protections-for-Coronavirus-Content